Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Chris Sweeney

2

Reason for Notification

a)

Position/status

PDMR

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Provident Financial plc

b)

LEI

213800U93SZC44VXN635

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 20 8/11 pence each in Provident Financial plc

GB00B1Z4ST84

b)

Nature of the transaction

i) grant of conditional award by the Company over 20,434 shares. Vests on grant;

ii) grant of conditional award by the Company over 16,330 shares. Subject to continued service, normally vests on 6 September 2017;

iii) grant of conditional award by the Company over 10,524 shares. Subject to continued service, normally vests on 5 September 2018; and

iv) sale of 9,560 shares to satisfy tax, national insurance contributions and dealing costs in connection with conditional award that vests on grant.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Grant Sale

47,288 9,560

Nil £30.13

e)

Date of the transaction

17 October 2016

f)

Place of the transaction

Outside a trading venue (grant of awards) and London Stock Exchange (sale of shares)