Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT ON 6 NOVEMBER 2013:

n CONDITIONAL RIGHTS TO RECEIVE UP TO A SPECIFIED MAXIMUM OF 194,062 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") UNDER THE COMPANY'S PERFORMANCE SHARE PLAN ("PSP"), BY REFERENCE TO THE COMPANY'S PERFORMANCE OVER THE THREE YEAR PERIOD ENDING 31 DECEMBER 2015, WERE AWARDED TO JAMES MULLEN, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY ("PDMR"); AND

n SHARES WERE AWARDED AS FOLLOWS UNDER THE COMPANY'S RESTRICTED SHARE PLAN. THESE AWARDS ARE DUE TO VEST ON THE THIRD ANNIVERSARY OF THE DATE OF THE AWARD:

n FOLLOWING THESE TRANSACTIONS, JAMES MULLEN HAS A TOTAL INTEREST OF 194,062 SHARES UNDER THE PSP AND 157,348 SHARES UNDER THE RESTRICTED SHARE PLAN AND DAMIAN COPE HAS A TOTAL OF 96,804 SHARES UNDER THE RESTRICTED SHARE PLAN.