Director/PDMR Shareholding

1

Name of the issuer

HSBC Holdings plc

2

Name of the person discharging managerial responsibilities or, where applicable, the name of the person connected with a person discharging managerial responsibilities

D J Flint, a person discharging managerial responsibilities

3

Description of shares (including class), debentures, derivatives or any other financial instruments relating to shares

US$0.50 ordinary shares

4

State the nature of the transaction

i) Acquisition / scrip dividend on conditional awards under the HSBC Share Plan

ii) Acquisition / scrip dividend on shares held jointly with spouse in The Soggs No. 1 Settlement Trust

iii) Acquisition / reinvestment of dividend on HSBC Holdings UK Share Incentive Plan holding

iv) Acquisition / reinvestment of dividend in ISAs

5

Number of shares, derivatives or any other financial instruments relating to shares acquired

i) 6,019

ii) 258

iii) 17

iv) 38

6

Number of shares, derivatives or any other financial instruments relating to shares disposed

N/A

7

Price per share or value of transactions

i) - ii) US$10.4577

iii) £7.074

iv) £7.12854

8

Date and place of transactions

12 January 2011, London

9

Date issuer informed of transactions

14 January 2011

10

Total holding following notification

971,861

11

Name of duly authorised officer/official of issuer responsible for making notification

Kalpna Dubasia, Assistant Secretary, 020 7991 0592

12

Date of notification

14 January 2011