Director/PDMR Shareholding

4 March 2010

WILLIAM HILL PLC

NOTIFICATION OF INTERESTS OF DIRECTORS

DIRECTOR / PDMR SHAREHOLDING

William Hill PLC ("the Company") announces that today, Simon Lane, Group Finance Director, an executive director of the Company, exercised an award over 21,164 ordinary shares of 10p each in the Company ("Shares") under the William Hill PLC Performance Share Plan 2006. The award was exercised for nil consideration.

The above notification relates to a transaction notified in accordance with the Disclosure and Transparency Rules - DTR3.1.2 R and DTR3.1.4 R (1) (a).

 Enquiries:

Dennis Read

Deputy Company Secretary

Tel: 0208 918 3723