Director/PDMR Shareholding

DIRECTOR/PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT:

·; NICHOLAS RUST, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY, PURCHASED 49,935 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") AT 180.10 PENCE PER SHARE ON 14 SEPTEMBER 2012; AND

·; IAN BULL, AN EXECUTIVE DIRECTOR, PURCHASED 14,300 SHARES AT 179.9765 PENCE PER SHARE ON 17 SEPTEMBER 2012. 

FOLLOWING THESE TRANSACTIONS:

·; NICHOLAS RUST IS BENEFICIALLY INTERESTED IN 247,304 SHARES;

AND

·; IAN BULL IS BENEFICIALLY INTERESTED IN 304,693 SHARES.