Director/PDMR Shareholding

1.

Name of the issuer

BETFAIR GROUP PLC

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

THE NOTIFICATION RELATES TO A TRANSACTION NOTIFIED IN ACCORDANCE WITH DTR 3.1.2R.

3.

Name of person discharging managerial

responsibilities/director

JEREMY Peter Jackson

4.

State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

THE NOTIFICATION DOES NOT RELATE TO A PERSON CONNECTED WITH THE PERSON NAMED IN 3.

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

THE NOTIFICATION IS MADE IN RESPECT OF A HOLDING OF THE PERSON REFERRED TO IN 3 ABOVE.

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

2,500 ORDINARY Shares.

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

JEREMY Peter Jackson

8.

State the nature of the transaction

ACQUISITION

9.

Number of shares, debentures or financial

instruments relating to shares acquired

A TOTAL OF 2,500 ORDINARY SHARES WERE ACQUIRED in Betfair Group plc.

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

0.002%

11.

Number of shares, debentures or financial

instruments relating to shares disposed

N/A

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13.

Price per share or value of transaction

2,500 ORDINARY SHARES OF BETFAIR GROUP PLC WERE PURCHASED AT A PRICE OF £10.13 PER ORDINARY SHARE

14.

Date and place of transaction

21 JANUARY, 2014

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

THE TOTAL HOLDING OF ORDINARY SHARES OF 0.1 PENCE IN BETFAIR GROUP PLC OF JEREMY PETER JACKSON WHEN AGGREGATED IS 2,500 ORDINARY SHARES REPRESENTING 0.002% OF THE CURRENT ISSUED SHARE CAPITAL OF BETFAIR GROUP PLC.

16.

Date issuer informed of transaction

21 JANUARY, 2014

17.

Date of grant

18.

Period during which or date on which exercisable

19.

Total amount paid (if any) for grant of the option

20.

Description of shares or debentures involved (class and number)

21.

Exercise price (if fixed at time of grant) or

indication that price is to be fixed at the time of exercise

22.

Total number of shares or debentures over which options held following notification

23.

Any additional information

N/A

24.

Name of contact and telephone number for queries

FIONA RUSSELL,

COMPANY SECRETARY

Name of authorised official of issuer responsible for making notification

FIONA RUSSELL, COMPANY SECRETARY

Date of notification: 21 JANUARY 2014

(1)

An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2)

An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3)

An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.

(4)

An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.