Director/PDMR Shareholding

Co-Investment Plan

British Sky Broadcasting Group plc (the "Company")

On 1 September 2014, pursuant to the Company's Co-Investment Plan (the "Plan"), Jeremy Darroch, Chief Executive, and Andrew Griffith, Chief Financial Officer, each elected to invest their maximum entitlement to purchase ordinary shares ('shares') in the Company. As a result Jeremy Darroch has purchased 57,419 shares and Andrew Griffith has purchased 26,993 shares in the Company at a price of 881 pence per share.

Under the terms of the Plan, Jeremy Darroch and Andrew Griffith have received an award of up to a maximum of 163,644 and 76,930 matching shares respectively, at a nil cost per share, in relation to the above shares that they have purchased under the Plan. These awards will vest on 1 September 2017, dependent upon the achievement of a target level of growth in the Company's earnings per share in the three year period to 30 June 2017.

The Company was also notified that Jeremy Darroch and Andrew Griffith had each exercised a Co-Investment Plan Matching Award granted in 2011 which vested in full on 31 August 2014, as a result of the Plan exceeding its target growth in earnings per share for the period ended 30 June 2014.

Jeremy Darroch exercised and disposed of 207,729 shares and Andrew Griffith exercised and disposed of 95,793 shares at 881 pence per share.

Following these transactions, Jeremy Darroch holds a total of 469,114 shares and Andrew Griffith holds a total of 144,896 shares in the Company.

These transactions took place in London.

Chris Taylor

Company Secretary