Director/PDMR Shareholding

28 June 2013

The Character Group plc

("the Company")

Exercise of Options by Directors

The Character Group plc (CCT.L) today announced that the Company has issued and allotted 210,668 new Ordinary Shares of 5p each in the Company ("New Ordinary Shares") in respect of the exercise of options by certain of the Company's option holders, including those Company's directors as set out below.

·; Richard King, the Executive Chairman of the Company has exercised options over a total of 93,334 New Ordinary Shares, granted to him at an exercise price of 35.5p per share on 6 May 2009 under the Company's 2003 Enterprise Management Incentive Share Option Scheme (the "EMI Scheme").

·; Kiran Shah, the Group Finance Director and Joint Managing Director of the Company has exercised options over a total of 93,334 New Ordinary Shares, granted to him at an exercise price of 35.5p per share on 6 May 2009 under the EMI Scheme.

·; Michael Hyde, an Executive Director of the Company has exercised options over a total of 24,000 New Ordinary Shares, granted to him at an exercise price of 35.5p per share on 6 May 2009 under the Company's 2006 Share Option Plan.

The New Ordinary Shares, which will rank pari passu with the existing issued ordinary shares, have been admitted to trading today on the AIM market of the London Stock Exchange plc, ("LSE") pursuant to existing block listings granted to the Company by LSE.

Following the above mentioned exercise of share options, the interests of the Directors in the issued share capital of the Company are as follows:

Notes:

1. included in the interests of R. King are his interests in 1,635,428 ordinary shares held by Cedarberg Investments Limited and 818,750 ordinary shares held by the TOPS Pension Scheme;

2. included in the interests of K.P. Shah are the interests of Sarissa Holdings Limited in 4,830,000 ordinary shares and 665,250 ordinary shares of Mr Shah's personal pension scheme;

3. included in the interests of J.J. Diver are 401,867 ordinary shares held by Mr Diver's personal pension scheme;

4. Orbis Pension Trustees Limited is the trustee of the Company's Employee Share Ownership Trust. Each of R. King, K.P. Shah, J.J.P. Kissane, J.J. Diver and M.S.Hyde is deemed to be interested in such ordinary shares by virtue of being within the class of beneficiaries defined by such trust.