Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Charlie Horrell

2

Reason for the notification

a)

Position/status

PCA of PDMR - Husband of Charlotta Ginman

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Keywords Studios Plc

b)

LEI

2138007VR9ZYCWS7VE12

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary Shares of 1p each

Identification code

b)

Nature of the transaction

Purchase of shares by ISA

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£15.10

662 shares

d)

Aggregated information

N/A

- Aggregated volume

- Price

e)

Date of the transaction

21st February 2018

f)

Place of the transaction

London Stock Exchange (XLON)