Director/PDMR Shareholding

1.

Name of the issuer

AVIVA PLC

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

(i)

3.

Name of person discharging managerial

responsibilities/director

MARK WILSON

4.

State whether notification relates to a person

connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

MARK WILSON ACQUIRED 7,500 SHARES AND WILL TRANSFER, BY WAY OF GIFT, THE 7,500 SHARES ACQUIRED TO HIS DAUGHTERS (HIS CONNECTED PERSONS) IMMEDIATELY ON SETTLEMENT.

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

NOTIFCATIONS IN RESPECT OF THE PDMR NAMED ABOVE IN 3 AND HIS CONNECTED PERSONS

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES OF 25 PENCE

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

BROWN BROTHERS HARRIMAN

8.

State the nature of the transaction

ACQUISITION

9.

Number of shares, debentures or financial

instruments relating to shares acquired

7,500 SHARES

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

NEGLIGIBLE

11.

Number of shares, debentures or financial

instruments relating to shares disposed

N/A

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13.

Price per share or value of transaction

£4.36 PER ORDINARY SHARE

14.

Date and place of transaction

20 MAY 2016, LONDON

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

458,370 ORDINARY 25P SHARES (% HOLDINGS NEGLIGBLE)

16.

Date issuer informed of transaction

20 MAY 2016

Name of authorised official of issuer responsible for making notification

Roy Tooley

Tel: +44(0)20 7662 6019

Date of notification: 23 MAY 2016