Director/PDMR Shareholding

12 March 2014

WILLIAM HILL PLC ("the Company")

NOTIFICATION OF INTERESTS OF DIRECTORS

In fulfilment of obligations under DTR3.1.2R and DTR 3.1.4R (1) (a), William Hill PLC ('the Company') wishes to notify the following changes in the interests of persons discharging managerial responsibility ('PDMRs') in ordinary shares of 10p each in the Company ('Shares').

Arising out of the grant of an award of shares under the William Hill Executive Bonus Matching Scheme (EBMS) 2011, Neil Cooper, Finance Director of the Company, received 94,011 Shares on 12 March 2014. 44,717 Shares were sold on 12 March at 376.199 pence per Share to account for tax and national insurance payable on exercise. The remaining balance of 49,294 shares were transferred into his own name.

The above transaction took place in London.

Following this transaction, Neil Cooper now holds 52,160 Shares in his own name, equivalent to less than 0.1% of the Company's issued share capital.

The interests of Neil Cooper in the Company's Share Schemes following the above transaction are as follows:

In the above table, 'EBMS' refers to the Executive Bonus Matching Scheme; 'PSP' refers to the Performance Share Plan; and 'SAYE' refers to the Save As You Earn Sharesave Scheme.

* These awards have not vested and are subject to either the satisfaction of performance conditions, the completion of a deferral period or in the case of the SAYE, the completion of a savings contract.

** The Group's earnings per share and total shareholder return performance over the last four financial years have resulted in the PSP awarded in 2010 and 2011 vesting in full, based on performance to 31 December 2013. Subject to the rules of the PSP, the PSP awarded in 2010 will be fully exercisable in May 2014 and the PSP awarded in 2011 will be fully exercisable in April 2014.

Dennis Read

Deputy Company Secretary

020 8918 3723