Director/PDMR Shareholding

DIRECTOR/ PDMR SHAREHOLDING

LADBROKES PLC ("THE COMPANY") ANNOUNCES THAT STEPHEN VOWLES, A PERSON DISCHARGING MANAGERIAL RESPONSIBILITY, PURCHASED:

n 7,391 ORDINARY SHARES OF 28⅓P EACH OF THE COMPANY ("SHARES") AT 133.1 PENCE PER SHARE ON 20 OCTOBER 2011; AND

n 26,423 SHARES AT 137.4 PENCE PER SHARE ON 21 OCTOBER 2011.

THE COMPANY FURTHER ANNOUNCES THAT JOHN KELLY, A NON-EXECUTIVE DIRECTOR, PURCHASED 18,041 SHARES AT 137.871 PENCE PER SHARE ON 24 OCTOBER 2011.

FOLLOWING THESE TRANSACTIONS:

n STEPHEN VOWLES IS BENEFICIALLY INTERESTED IN 226,378 SHARES; AND

n JOHN KELLY IS BENEFICIALLY INTERESTED IN 18,041 SHARES.