Director/PDMR Shareholding

British Sky Broadcasting Group plc

9 September 2011

LTIP Sale of Shares

British Sky Broadcasting Group plc ("BSkyB" or "the Company") confirms that on 29 July 2011 awards previously granted under the Company's Long Term Incentive Plan vested. 

These awards, granted in two tranches in 2008 and 2009 were in respect of the Company's performance across the three fiscal years ending 30 June 2009, 30 June 2010 and 30 June 2011. Following the business achieving or exceeding all of its performance conditions, including targets relating to Revenue Growth, Earnings Per Share Growth and Operating Cash Flow and top quartile (measured against the FTSE100)Total Shareholder Return for the three year period to 29 July 2011, 100% of the relevant awards vested.

On 9 September 2011 the Company received notification of the following transactions: 

On 8 September 2011 Jeremy Darroch exercised and disposed of 400,000 ordinary shares at a price of 671.71 pence per share, from the 1,200,000 shares available to him under this award. This means that Mr Darroch has a further 800,000 vested shares available to exercise.

On 8 September 2011 Andrew Griffith exercised and disposed of 400,000 ordinary shares at a price of 671.71 pence per share, from the 640,000 available to him under this award. This means that Mr Griffith has a further 240,000 vested shares available to exercise.

Jeremy Darroch continues to hold 296,057 ordinary shares in the Company. Andrew Griffith continues to hold 87,533 ordinary shares in the Company.