Director/PDMR Shareholding

DIRECTORS' SHARE INTERESTS

Ladbrokes plc (the "Company") hereby notifies that Richard Glynn, its recently appointed Chief Executive, was on 28 April 2010 granted a nil-cost option by Computershare Trustees (C.I) Limited, the trustee of the Company's employee benefit trust to acquire 1,177,103 ordinary shares of the Company.

This notification follows the Company's announcement on 30 March 2010 of Richard Glynn's appointment, putting into place one of the terms of his remuneration that was announced on that date and is to recognise Richard Glynn relinquishing remuneration and equity interests in accepting the role of Chief Executive.