Director/PDMR Shareholding

1

Name of the issuer

HSBC Holdings plc

2

Name of the person discharging managerial responsibilities or, where applicable, the name of the person connected with a person discharging managerial responsibilities

D J Flint, a person discharging managerial responsibilities

3

Description of shares (including class), debentures, derivatives or any other financial instruments relating to shares

US$0.50 ordinary shares

4

State the nature of the transactions

(i) Acquisition / scrip dividend on conditional awards under the HSBC Share Plan

(ii) Acquisition / scrip dividend on shares held jointly with spouse in The Soggs No. 1 Settlement Trust

(iii) Acquisition / reinvestment of dividend on HSBC Holdings UK Share Incentive Plan holding

(iv) Acquisition / reinvestment of dividend in ISAs

5

Number of shares, derivatives or any other financial instruments relating to shares acquired

(i) 2,093

(ii) 368

(iii) 29

(iv) 54

6

Number of shares, derivatives or any other financial instruments relating to shares disposed

N/A

7

Price per share or value of transactions

i) - ii) US$8.9127

iii) £5.9131

iv) £5.9291

8

Date and place of transactions

4 October 2012, London

9

Date issuer informed of transactions

8 October 2012

10

Total holding following notification

559,363

11

Name of duly authorised officer/official of issuer responsible for making notification

Peter Harvey, Senior Assistant Secretary, 020 7992 1401

12

Date of notification

8 October 2012