Director/PDMR Shareholding

 1.

Name of the issuer

888 HOLDINGS PLC

2.

State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R, (ii) a disclosure made in accordance with LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

(III)

3.

Name of person discharging managerial responsibilities/director

AMOS PICKEL

4.

State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

HOLDING OF PERSON REFERRED TO IN 3 ABOVE.

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

AMOS PICKEL

8

State the nature of the transaction

PURCHASE OF SHARES ON LONDON STOCK EXCHANGE

9.

Number of shares, debentures or financial instruments relating to shares acquired

100,000

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

0.03%

11.

Number of shares, debentures or financial instruments relating to shares disposed

ZERO

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

ZERO

13.

Price per share or value of transaction

£ 0.365 PER SHARE

14.

Date and place of transaction

17 MAY 2011 - LONDON

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

100,000; 0.03%

16.

Date issuer informed of transaction

17 MAY 2011

17

Date of grant

N/A

18.

Period during which or date on which exercisable

N/A

19.

Total amount paid (if any) for grant of the option

N/A

20.

Description of shares or debentures involved (class and number)

N/A

21.

Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22.

Total number of shares or debentures over which options held following notification

N/A

23.

Any additional information

N/A

24.

Name of contact and telephone number for queries

AVIAD KOBRINE - +350 20049800