Director/PDMR Shareholding

28 March 2013

PZ Cussons Plc (the "Company")

Announcement to the London Stock Exchange

This notification is made in accordance with DR 3.1.4R (1) (a).

On 28 March 2013 Mr Chris Davis sold 7,784 ordinary shares to the Paterson Zochonis Employee Trust ("the Trust") for a consideration of £4.0330 per share.

The Trust is a discretionary trust under which the class of beneficiaries who may benefit comprises all bona fide employees and former employees of the Company and its subsidiaries including members of such employees' and former employees' immediate families. Accordingly, the Executive Directors and PDMRs of the Company are included in the class of beneficiaries and are deemed to have an interest in all of such shares. The Trust's holding in the ordinary shares of 1p in the Company after this transaction is 2,313,866 ordinary shares (0.5%).

After the sale, Mr Davis (and his connected persons) holds 269,077 ordinary shares (comprising 0.06% of the total shares in issue). The Company was informed by Mr Davis of this dealing in shares on 28 March 2013.

No new shares have been issued in respect of the dealing above.

Name of contact and telephone number for queries:

Sam Plant

Company Secretary, PZ Cussons Plc

(T) (00) 44 (0)161 435 1000