Directorate Changes

3 March 2016

Trendit Limited

("Trendit" or "the Company")

Directorate Changes

Resignation of CEO & Appointment of NED

The Board of Directors (the "Board") of Trendit Ltd., the provider of cutting-edge technology for real-time monitoring of population movement, trend analytics, and crowd behavior, hereby announce that Mr. Benny Saban, CEO of the Company, has today notified the Board of his resignation from his role as CEO and as a member of the Company's Board of Directors. The resignation is to take effect in sixty (60) days. The Chairman of the Board, Aharon Zohar, has confirmed that he has received the resignation letter.

The Board of Directors also announces that it has appointed Dr. Adi Ben Nun as an Independent Director to the Company. His CV can be found below.

Dr. Adi Ben Nun

ACADEMIC DEGREES

1985-1990 B.Sc.in Mechanical Engineering, TLV University

1982-1985 B.A in Mathematics & philosophy, Hebrew University

PROFESSIONAL EXPERIENCE

2014-2010 CTO Trendit [Startup Company]


1994- Technical manager of the GIS center in the Hebrew University


1991 -1994 Technical manager of the GIS center in the Nature reserve authority

1990 -1991, Engineer, AIA

TEACHING EXPERIENCE

1995-2015.Introduction to GIS

1997-2015.Workshop in Raster GIS

1999-2014.GIS and urban planning

2013-2015.Digital Cartography

2000-2012.Urban application and GIS

2008-2012.Advance methods for spatial analysis

2013-2015.Workshop in Geoinformaics

2015. Crime and place

2013-2015. GIS and Public Health

Consulting

GIS and spatial data management - 24 years (combined experience)

Consultant to users of spatial data - 23 years


GIS applications development - 20 years


Microsoft Windows management - 21 years

Technical project management - 20 years

GIS teaching - 20 years

Projects


1998- 2000. Participating in the development of The Israel Social Sciences Data Center (ISDC)

2003-2015. BioGIS - BioGIS is a Geographical Information System established to create a national database of the flora and fauna of Israel. The database is open to the public and provides advanced tools for querying, analyzing, modeling, and visualizing patterns of species distribution in Israel.

2004-2014. Airphoto archive- The Aerial Photography Archive (APA) is a resource developed for the Department of Geography.
The number of photographs in the collection is estimated at around 100,000. About 24,000 are from before 1948 making it the largest and most complete collection of historical aerial photographs for this period and area.

Over the last decade, most of the pre-1948 photographs have been scanned in high resolution in order to preserve them.

2006-2008. Selma- SELMA involves ten partners from seven countries. Most are research institutes focused on urban development and planning The final stage of SELMA was to develop a computer simulation of economic deconcentration and its effects on quality of life indicators, so the impact of various policy options could be evaluated. The partners chose an American model, know as UrbanSim, developed at the University of Washington and freely available on the internet.

2007-2011. Sentra- The Use of Advanced Tracking Technologies for the Analysis of Mobility in Alzheimer's Disease and Related Cognitive Disorders

2010-2015.The Israeli National Natural History Collections at the Hebrew University of Jerusalem host the herbarium, invertebrate, mollusc, fish, amphibian, reptile, avian, mammalian, archaeozoological and palaeobiological collections.

2012-2014. The Botanical garden Givat Ram internal collection management. A database and software solution to manage the botanical collection. Manages a comprehensive set of botanical collection data, including plant history and related information such as taxa with synonyms, authors, images, collectors, contacts, etc

2012-2015.Digital atlas- development of an online atlas for schools [CET] Annual going GIS workshop

2002- 2015. JNF
2010 .Ministry of construction
2011. Nature reserve authority
2009-2015.Central bureau of statistics
2015 The Interuniversity Institute for Marine Sciences in Eilat 2015 School of Veterinary

2013-2015, Conference organizing- as the Israeli GIS Linkedin group manager .Mamagion

Publications


Naama Goren-Inbar, Nira Alperson, Mordechai E Kislev, Orit Simchoni, Yoel Melamed, Adi Ben- Nun, Ella Werker Evidence of Hominin Control of Fire at Gesher Benot Ya`aqov, Israel .Science 05/2004; 304(5671):725-7. DOI:10.1126/science.1095443 · 31.48 Impact Factor

Felsenstein D., Asbel E. and Ben-Nun A. (2007) Microsimulation of Metroplitan Employment Deconcentration: Application of the UrbanSim Model in the Tel Aviv Region, Chap 16 in Koomen E., Bakema A., Stillwel J and Schloten H. (eds) Simulating Land Use Change, Springer, Berlin.

M. Sher, N. Adler, A. S. Hakkert, A. Ben-Nun THE POLICE VEHICLE LOCATION- ALLOCATION PROBLEM

-Ends-

For more information:

About Trendit:

Trendit provides cutting-edge technology for real-time monitoring of population movement, trend analytics, and crowd behaviour. Trendit's technology has the ability to analyse data collected from as little as a single data source, and merge individual network events together with geographical information that create "population clouds," which analyse and predict trends. 

The Company is seeking to become a global player within the Big Data Analytics space and believes it is well placed to capture significant market share in what is a multi-billion dollar industry. 

The Company's Technology:

Trendit's technology has the ability to analyse data collected from as little as a single data source, and merge individual network events together with geographical information that create "population clouds," which analyse and predict trends.

The single data source, able to sample as little as only 15% of the population (e.g. cellular operator with only 15% market share) in a specific geographic area, can provide sufficient information for representing crowd behaviour of an entire population with about 85% accuracy, calculating how many people are located in a given area and groups people by various segments (social economic, place of origin, etc.).

The heart of the Trendit technology is the "Trend Engine." Divided into several modules it is responsible for processing the incoming data streams, calculating the incoming data, providing a depiction of the data in real-world terms and providing an estimation of the population based on the analysis.

Further information on the Group is available at:

http://www.trendit.net/#/home/home