Directorate Change

30 March 2010

LADBROKES ANNOUNCES NEW CHIEF EXECUTIVE

Ladbrokes plc is pleased to announce the appointment of Richard Glynn as its next Chief Executive. He joins Ladbrokes from Sporting Index, where he has been Chairman since May 2008 having been Chief Executive from 2001. Richard, aged 45, will take up his position on 22nd April, 2010.

Peter Erskine, Chairman of Ladbrokes, said:

"We are delighted that Richard will become the next Chief Executive of Ladbrokes. We conducted a thorough international search and selection process and had a number of high quality candidates to choose from. Richard combines entrepreneurial energy with industry experience. His nine years' experience of the betting and gaming industry combined with his successful transformation of Sporting Index into a leading international and innovative spread betting business makes him ideally suited to lead the reinvigoration of Ladbrokes."

Richard Glynn said:

"I am very excited, and proud, to be joining Ladbrokes. It is a great business with significant opportunities in a rapidly changing marketplace. I am looking forward to working closely with the Ladbrokes team to fulfil the group's significant potential."

Notes to Editors

Terms of Remuneration

Richard Glynn will receive a base salary of £580,000 per annum. He will be eligible to participate in the Ladbrokes annual bonus scheme and performance share plan on the same basis as the previous CEO, and will receive a salary supplement in lieu of a pension contribution of 22.5% of salary.

Richard has a number of current remuneration and equity interests which he will be required to relinquish in accepting the role. In recognition of him doing so, he will be entitled to receive 1.177m Ladbrokes shares with a value of £1.75m on appointment. Richard will be required to hold this interest in Ladbrokes shares for a minimum of 3 years, forming the basis of a long-term holding in Ladbrokes.

Richard will receive a one-off incentive award upon appointment, based upon delivery of value to Ladbrokes' shareholders over a five year period. Richard will receive an award of c.4m shares in the Company. The extent to which this award will vest will be dependent on the achievement of extremely stretching share price growth performance targets over a five year period. It will also be subject to Richard holding at least 1 m of his Ladbrokes shares for the duration of the performance period.

The award will have no value unless a share price of at least £2.00 is attained (i.e. c. £400m of value will need to be delivered to shareholders before Richard is entitled to share in any value). At this level c 1m of the 4m shares would vest.

Full vesting, of the c 4m shares will only be achieved if the share price doubles to £2.97. If the award vests in full, c. £1.3bn of value will have been created for shareholders.

Press Contacts

Peter Erskine

Christopher Palmer, Corporate Development Director 07801 018973

Kate Postans, Head of Investor Relations 07855 335013

Ciaran O'Brien, Head of Public Relations 07976 180173

Andrew Grant, Tulchan +44 (0) 20 7353 4200

For photographs and video please visit our www.ladbrokes.plc.com/image_library/

Richard Glynn brief career summary

2008 - (November) Present Non-Executive Chairman

2008 - (May) Present Chair of Sporting Index

2001 - Appointed CEO

2000 - 2001 Consultant

1998 - 2000 Megalomedia plc

1998 - 2000 Chief Executive Officer

1998 - Group Managing Director

1996 - 1998 Caribiner International

Group Managing Director

1992 - 1996 Nicholson Graham and Jones

Partner

1991 - 1992 J. Henry Schroder Wagg

Corporate Finance Team

1987 - 1991 S J Berwin & Co

Trainee Solicitor

Non Executive Roles:

2000 - Present Great Ormond Street Hospital Children's Charity

Chairman, Audit & Remuneration Committee

Member, General Purpose Committee

Member, Investment Committee