Directorate Change

21 December 2011

Cello Group plc

Directorship change

Cello Group plc (AIM: CLL, "Cello" or "the Group"), the insight and strategic marketing group, announces the retirement of Paul Walton from the Board effective as at 31 December 2011.

Paul founded The Value Engineers, a core Cello business, over 25 years ago and established the business as a highly respected advisor to global brand owners on strategic marketing issues. Over the past six years, Paul has successfully facilitated the transition of The Value Engineers to the current management team.

More recently as a director, Paul has led the brand repositioning of Cello, and the embedding of the partnership philosophy that underpins the professional structure of the group. These tasks now being complete, Paul is stepping back from a full time role.

Following his retirement from the board, Paul will remain a highly valued advisor to the company on a part time basis with a special remit for the highly regarded Cello Academy.

Mark Scott, CEO of Cello, commented;

"The Board and senior management team of Cello wish to thank Paul for his great contribution to the success of the company. He has helped transform Cello into a vibrant community of motivated professionals. He has been a great source of inspiration to many of us and we look forward to his continued engagement with the future of the company."

Enquiries:

Notes to Editors (www.cellogroup.co.uk)

Cello is an insight and strategic marketing group.

The Group's strategy is to create value for shareholders by building an international research and consulting business able to advice blue chip clients globally, along with a marketing business capable of delivering world class solutions.

Cello has annualised revenues in excess of £130m, annualised gross profit in excess of £65m and employs over 700 professional staff.