Directorate Change

6 March 2025

Altitude Group plc

("Altitude", the "Group" or the "Company")

Appointment of Non-Executive Chairman

and

Directorate Change

Altitude Group Plc (AIM: ALT), the leading end-to-end solutions provider for branded merchandise, is pleased to announce that Alexander Brennan has been appointed as independent Non-Executive Chairman of the Company with immediate effect.

In consideration of increasing commitments and opportunities from other directorships, David Smith, having completed his term as the Altitude Chairman, has decided to step down from his role as Chairman and Board Director, with effect from Alexander's appointment as the new Chairman. The Board understand the reasons for David's decision and wish to thank him for his valuable contribution to the Group during his term and wish him well in his future endeavours.

As the current Interim Chairman of Big Technologies plc, Alexander brings relevant experience chairing a plc board. In addition, Alexander has two decades' experience of delivering growth for businesses in the UK and internationally, both as principal and as an advisor, with particular experience in the technology sector. He was previously an Executive Director at Symphony Environmental Technologies plc. Alexander founded Brennan & Partners in 2016, a UK-headquartered consultancy, providing business development advisory services for UK and international clients. Prior to this, he worked at De La Rue Plc for five years, focusing on B2G and B2B sales across Europe and the Americas. Alexander began his career at Slaughter and May where he practised as a corporate and M&A lawyer for six years.

Nichole Stella, CEO of Altitude, commented:

"On behalf of the Company, I would like to express my gratitude to David for his leadership as Chairman. His time at the helm of Altitude has been a period of significant success and growth. We are excited to welcome Alexander to the Board and look forward to collaborating with him as our new Chairman. Alexander's expertise in technology and experience with expanding international businesses will be invaluable as we enter the next phase of scalability and growth."

Alexander Brennan, Non-Executive Chairman of Altitude, commented:

"I am delighted to be stepping into the role of Chairman of Altitude Group at an exciting and pivotal time for the company, particularly during this period of scalable expansion which presents significant opportunities for the Company. I look forward to working closely with the Board to ensure we continue to drive growth and maximise value for our shareholders"

In accordance with Schedule 2(g) of the AIM Rules for Companies, Alexander Manuel Philip Martin Brennan (aged 44) holds, or has held in the past five years, the following directorships and partnerships:

Alexander holds no shares in the Company.

There is no further information on Alexander Brennan required to be disclosed under Schedule Two, paragraph (g) of the AIM Rules for Companies.

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