Directorate Change

29 January 2020

Ted Baker Plc

("Ted Baker" or the "Group")

Directorate Change

Ted Baker, the global lifestyle brand, is pleased to announce that following a thorough search process, Jennifer Roebuck, currently a non-executive director on the PLC Board, will be taking up the newly created leadership role of Chief Customer Officer (CCO) in the business.

Jennifer's career to date has included roles at French Connection, where she was Multichannel Marketing Director, and most recently, Feel Unique, where she was Chief Marketing Officer.

As CCO, Jennifer will develop a customer and digital strategy across the business and explore new digital partnership opportunities to drive accelerated growth.

Jennifer will be stepping down from her non-executive position on the PLC Board (and therefore as a member of the Nominations Committee) in April as a result of joining the Company leadership team full time.

As previously announced, a search is underway to appoint a permanent Chair and Chief Executive to the PLC Board and this is progressing well. The composition of the Board will be something for the new Chair to review, once appointed.

Sharon Baylay, Acting Chair of the Board, commented:

"We are delighted that Jennifer is joining the executive leadership team. Her background in digital transformation and brand marketing, particularly in the lifestyle and clothing sector will be of huge benefit to the leadership team, as they look to position the business for future success. As Jennifer will be stepping down from the Board, I would also like to thank her for her time and valuable contribution up to now."

Jennifer Roebuck commented:

"I'm tremendously pleased to be taking up the role of CCO. My time on the Board has strengthened my view that Ted is a great brand and business and I look forward to contributing to its future success."

END

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) NO 596/2014.

The person responsible for arranging the release of this announcement on behalf of the company is Peter Hearsey-Zoubie, General Counsel and Company Secretary.

Enquiries

Enquiries and further information:

www.tedbaker.com

www.tedbakerplc.com