Directorate Change

16th August 2010

Phorm, Inc. ('Phorm' or 'the Company')

Phorm Announces Board Changes

Phorm (AIM: PHRM and PHRX), the internet personalisation technology company, announces the following changes to the Company's Board:

Mark Schneider is appointed to the Board as a Non-Executive Director. Mark was co-founder of leading European cable group UPC, which was subsequently acquired by Liberty Global in 2005. Mark has served on public and private company boards of companies operating in over 20 countries around the world, including United Artist Entertainment, UIH, UnitedGlobalCom, UPC, SBS Broadcasting and Blockbuster Video. With his background in international cable and telecommunications, Mark brings strong operating knowledge and an extensive network of contacts to the Board.

Kip Meek will step down from the Board with immediate effect. This follows Kip's previously announced appointment as Chairman of Project Canvas.

Kent Ertugrul, CEO of Phorm, commented, "I would like to thank Kip for his valuable insights and advice, which have contributed to the progress made by the Company since his appointment. We are sorry to see Kip go, but recognise that he needs to focus his energies on Project Canvas. We wish him well.

Meanwhile, we welcome Mark Schneider to the Board. He brings with him an in-depth understanding of media and telecommunications, has operated in multiple markets globally, and remains one of the pioneers of the international cable industry. We look forward to working with Mark to deliver on the substantial promise of our Company."

Save as set out in the Appendix, there are no further details in relation to the above appointment which require disclosure under paragraph (g) of Schedule 2 to the AIM rules.

Enquiries:

Phorm, Inc

Sarah Simon: +44 20 7297 2433 (analysts and investors)

Alex Laity: +44 20 7297 2710 (press)

Citigate Dewe Rogerson +44 20 7638 9571

Simon Rigby

Justin Griffiths

Canaccord Genuity Limited +44 20 7050 6500

(Nominated Adviser)

Mark Williams

Andrew Chubb

Appendix:

Information provided in accordance with paragraph g of Schedule 2 to the AIM rules:

1. Details of full name, age, previous names:

Full Name: Mark Lyle Schneider

Age: 55

2. Names of all companies and partnerships of which the director has been a director or partner at any time in the previous five years, indicating whether or not the director is still a director or partner

General Media Services Limited - present

Schneider Media Africa Limited - present

Africa Telecommunications Media and Technology Fund 1 LLC - present

Big Sleep Hotels - present

Ricall Limited - present

Shorts Entertainment Limited - present

In addition, Mr Schneider has, in relation to this appointment as a Non-Executive Director, today been granted options over 150,000 shares of USD 0.001 each in the Company ("Ordinary Shares"), exercisable at a price of 137.5p per Ordinary Share. These options have a vesting period of four years, and expire ten years from the Date of Grant. Following this grant, Mr Schneider will have options over 200,000 Ordinary Shares.