Directorate Change

28 September 2010

FOR IMMEDIATE RELEASE

DIXONS RETAIL plc

BOARD CHANGES

Dixons Retail plc announces the appointment of Dharmish Mistry as a non-executive Director with effect from 27th September, 2010.

Dharmish has extensive consumer-facing and multichannel business experience, having spent the early part of his career at Procter and Gamble and Boston Consulting Group. He also spent eight years with Emap plc from 2000-2008, ultimately as Group Managing Director of their consumer businesses. Since 2008, he has been a Partner with venture capital firm Balderton Capital.

Commenting on the announcement, John Allan, Chairman of Dixons Retail plc, said "I am delighted that Dharmish has agreed to join our board. He brings with him significant multichannel and strategic business experience".

Dharmash read Engineering, Economics and Management at Oxford University.

- Ends -

For further information:

David Lloyd-Seed Group Communications Director 01727 205 065

Helen Grantham Company Secretary & General Counsel 01727 204 802

Notes:

Other than as set out above, there is no further information required to be disclosed pursuant to 9.6.13 (1) to (6) of the Listing Rules

Information on Dixons Retail plc is available at http://www.dixonsretail.com

Dharmish Mistry - CV

Age: 40

Education:

MEng/BA, Engineering, Economics and Management, Lady Margaret Hall, University of Oxford

Current Activities:

2009 to date: Ofcom, Member Advisory Committee for England

Investor Board Directorships: Lovefilm, Mog, My-Wardrobe, ewise, Sulake (Habbo)

Executive Roles:

2008 to date: Balderton Capital, Partner

2000 to 2008 Emap plc

2006 to 2008 Group Managing Director, Emap Consumer Media and Performance

2001 to 2005 Group Managing Director, Emap Consumer Media

2000 to 2001 Strategy and Operations Director, Emap Digital

1997 to 2000 Boston Consulting Group, Consultant and Project Leader

1992 to 1997 Procter & Gamble, Various brand management roles