Directorate Change

5 January 2023

Appreciate Group plc

Directorate Change

Appreciate Group ('Appreciate' or the 'Group'), the UK's leading multi-retailer redemption product provider to Corporate and Consumer markets, today announces that Talha Ahmed has been appointed to the Group's Board with immediate effect as Interim Chief Financial Officer ("CFO"); Talha was appointed to this role on 6 July 2022 but was not appointed as a statutory Board director at that time.

Talha qualified as a Chartered Accountant in Pakistan in 2009 and has spent over fifteen years working in professional services firms with experience in four countries, including roles in Aberdeen and Manchester with EY and PwC, working with companies in both the regulated financial services and consumer product sectors. Talha has been a key member of the Group's finance team since joining Appreciate in November 2021 as Director of Finance.

AIM Rules Schedule 2 (g) disclosures for Talha Ahmed

Talha Ahmed, aged 38, has not had any directorships in the last five years and does not own any shares in Appreciate. There are no further disclosures required in accordance with Rule 17 or Schedule 2 (g) of the AIM Rules for Companies.

Notes to Editors:

Appreciate Group is one of the UK's leading gifting, pre-payment and engagement companies, and experts at creating joyful experiences and connecting people to the things in life they enjoy the most.

Everything Appreciate Group does is focused on creating more joy in the world, and it is proud to be trusted to help its customers create moments they can treasure and remember, whether they are giving, celebrating or rewarding.

Appreciate Group is a financial services business with a wide portfolio of brands which provide solutions for its consumer and corporate customers. Its consumer-facing brands meet a range of prepayment and gifting needs, while its business products help corporate customers reward and recognise their employees and clients.

Appreciate Group is home to many of the country's most-loved gifting, pre-payment and engagement solutions including Park Christmas Savings, highstreetvouchers.com, Appreciate Business Services and Love2shop, and we are fast-becoming the home of digital innovation in gifting.

Whether it's saving towards the perfect family Christmas or celebrating with gift cards and vouchers, we create and supply products that millions of people trust when it comes to giving and receiving with family, friends or colleagues.

Park Christmas Savings: As the UK's largest family Christmas savings club, Park Christmas Savings helps around three hundred thousand families budget for Christmas on a short-term or year-round basis.

Love2shop: Love2shop offers gift cards and gift vouchers available to spend at stores and attractions across the UK. They are also used through Appreciate Business Services providing corporate partners with incentives and rewards for their employees and clients.

Appreciate Group plc's shares are traded on AIM, a market operated by the London Stock Exchange.

The Park Prepayments Protection Trust is designed to increase protection for customers' prepayments. The Trust has three directors, two of whom are independent of Appreciate. Details of the trust are set out here: https://www.getpark.co.uk/CORPORATE/declaration.pdf