Directorate Change

Cupid plc

Directorate Change

Cupid plc (AIM: CUP), the online dating operator, is pleased to announce the appointment of Phil Gripton as Chief Executive Officer of the Company, effective from 1st December 2013. Bill Dobbie remains on the Board as a Non-Executive Director.

Phil has been MD of Dating Services for the past year overseeing the evolution of the Dating business and development of the longer term future strategy. Phil was deeply involved in the sale of the Company's "casual assets" and remains active in the subsequent separation activities. He has also overseen the repositioning and rebranding of the Company's key traditional brands whilst reshaping the organization to execute on its strategy.

Prior to his tenure at Cupid, Phil was MD of bigmouthmedia and following its acquisition by the leading marketing and technology services agency LBi, he became COO. As COO of LBi, he led the evolution of the agency with particular focus on the growth of the media business and its integration into the wider group. With a track record in creating and developing efficient, high-performing businesses, Phil has held senior leadership roles with technology businesses including Cable & Wireless, Energis, Parametric Technology Corporation and ICL Fujitsu.

George Elliot, Chairman of Cupid Plc, commented:

"We are very pleased to have appointed Phil as CEO and believe that he is in a strong position to drive the business forward using his extensive and complementary skills and experiences to ensure Cupid delivers on its strategy. Notably, Phil's experience in Digital Marketing has helped the business improve effectiveness through changing the mix of Cupid's marketing channels.

We are very pleased that Bill will remain on the Board as a Non-Executive Director supporting the business with his extensive knowledge of the Company, its operations and the marketplace, particularly related to acquisition opportunities. Bill has led the Group through IPO and beyond and his decision to step down as CEO is at a time where Bill and the Board have re-aligned the Group's strategy and are now building upon a stronger more focused organization."

Phil Gripton, Chief Executive Officer, added:

"This is a pivotal time for Cupid, and I am very much looking forward to continuing my work with the Board to drive the business forward, implement new initiatives and deliver on the strategy that is in place.

"Although Cupid's Brands have grown well I believe there is much more potential for them going forward. I'm confident our teams can deliver the best user experience for our global customers and ultimately create value for our shareholders."

Further information concerning Mr Philip Nicholas Gripton, aged 45:

Current Partnerships and Directorships:

Silverday Properties Ltd

Past Directorships and other positions:

None

Mr Gripton currently has a beneficial interest in 27,333 shares which represents 0.033%% of the issued share capital of the Company.

There is no further information required relating to Mr Gripton to be disclosed under paragraph (g) of Schedule 2 of the AIM Rules.

For further information please contact:

Notes to Editors

· Cupid plc listed on AIM in June 2010 and is an international provider of online dating services operating market leading brands.

· Cupid plc offers a wide variety of online dating services allowing members to interact with each other and access the content available on the Group's websites. These websites are intended to appeal to dating users of diverse ages, cultures and social interest groups. The Group's most heavily visited websites include www.cupid.com, www.uniformdating.com and www.girlsdateforfree.com. The Group also promotes niche brands such as www.datingforparents.com, www.indiandating.com and www.maturedating.co.uk.

· Further information on the Company can be found at www.cupidplc.com.