Directorate Change – Resignation of CMO

20 March 2026

On the Beach Group plc

("On the Beach" or the "Company")

Directorate Change - Resignation of CMO

On the Beach announces that Zoe Harris has informed the Board of her decision to step down from her role as Chief Marketing Officer and as a Director of the Company, to take up a position elsewhere. Zoe will remain with the Group until 8 May 2026 to ensure a smooth transition.

Shaun Morton, Chief Executive of On the Beach Group plc, commented:

"I have very much enjoyed working with Zoe since she joined the Group in 2021. Zoe has made a substantial contribution to On the Beach, particularly in broadening our marketing approach and driving high achieving campaigns in recent years. On behalf of the Board and all colleagues, I thank her for her leadership, creativity and commitment and wish her every success in her future career."

ENDS

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About On the Beach

On the Beach Group plc is one of the UK's largest online package holiday specialists. We offer choice, value, flexibility and financial protection, powered by our proprietary technology platform.

With an asset-light, cash-generative model, we drive customer acquisition and loyalty through scalable technology, automation and operational efficiency, enabling us to grow profitably while helping more people holiday better and more often.

Renowned for beach package holidays, we have leveraged our expertise, technology and strong supplier relationships to broaden our addressable market, expanding into city breaks and cruise holidays, and offering our full range of holidays to customers in the Republic of Ireland.