1st Jul 2010 16:00
DTR3
Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons
All relevant boxes should be completed in block capital letters.
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 1.  | 
 Name of the issuer 
 PHOENIX GROUP HOLDINGS  | 
 2.  | 
 State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R, (ii) a disclosure made in accordance LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006). 
 DISCLOSURE UNDER DTR 3.1.8 
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 3.  | 
 Name of person discharging managerial responsibilities/director 
 HUGH EDWARD MARK OSMOND 
 
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 4.  | 
 State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person 
 N/A 
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 5.  | 
 Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest 
 PERSON REFERRED TO IN 3 ABOVE 
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 6.  | 
 Description of shares (including class), debentures or derivatives or financial instruments relating to shares 
 
 ORDINARY B SHARES 
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 7.  | 
 Name of registered shareholders(s) and, if more than one, the number of shares held by each of them 
 FRIENDS PROVIDENT A/C 712134 
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 8.  | 
 State the nature of the transaction 
 
 
 PURCHASE OF SHARES 
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 9.  | 
 Number of shares, debentures or financial instruments relating to shares acquired 
 
 15,740 
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 10.  | 
 Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) 
 Less than 1 % 
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 11.  | 
 Number of shares, debentures or financial instruments relating to shares disposed 
 
 NIL  | 
 12.  | 
 Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) 
 N/A 
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 13.  | 
 Price per share or value of transaction 
 7.92 euros  | 
 14.  | 
 Date and place of transaction 
 30 JUNE 2010, AMSTERDAM 
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 15.  | 
 Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) 
 967,166 (less than 1%) 
 In addition, Hugh Osmond is a beneficial shareholder of Xercise Limited, which as disclosed in the Prospectus issued on 4 June 2010 held 14,108,205 shares 
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 16.  | 
 Date issuer informed of transaction 
 
 
 
 
 30 JUNE 2010 
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If a person discharging managerial responsibilities has been granted options by the issuer
complete the following boxes
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 17.  | 
 Date of grant 
 
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 18.  | 
 Period during which or date on which exercisable 
 
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 19.  | 
 Total amount paid (if any) for grant of the option  | 
 20.  | 
 Description of shares or debentures involved (class and number) 
 
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 21.  | 
 Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise 
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 22.  | 
 Total number of shares or debentures over which options held following notification 
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 23.  | 
 Any additional information 
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 24.  | 
 Name of contact and telephone number for queries 
 PENNY CARTER, 01534 715 430 
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 Name of authorised official of issuer responsible for making notification Gerald Watson Date of notification 1 July 2010  | 
Notes: This form is intended for use by an issuer to make a RIS notification required by DTR 3.1.4.
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 (1)  | 
 An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.  | 
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 (2)  | 
 An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.  | 
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 (3)  | 
 An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.  | 
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 (4)  | 
 An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.  | 
Related Shares:
Phoenix Group Holdings