Director Declaration

18 July 2013 St Ives plc - Director's declaration - Ben Gordon Further to the announcement made on 15 July 2013 regarding the appointment ofBen Gordon as a non-executive director of St Ives plc (the 'Company'), theCompany confirms that there are no details to be disclosed under UKLA ListingRule 9.6.13R (2) to (6) of the Listing Rules. As required by the Listing Rules, details of all directorships held by MrGordon in other publicly-quoted companies at any time in the previous fiveyears are set out below: Britvic PLC Mothercare plc (resigned 17 November 2011) Philip Harris Group Company Secretary St Ives plc

Enquiries: 020 7928 8844