Director Dealing/Issue Of Equity

Jelf Group plc

(the "Company")

Director Dealing/Issue of Equity

The Board announced in the circular sent to shareholders on 24 February 2010 that Jon Manson, a non-executive director, had agreed that all deferred consideration due and payable and all deferred consideration (based on performance) which was yet to be agreed or determined to be due to him pursuant to the Manson Share Acquisition Agreement would be satisfied (up to a maximum of £2.8 million) in new Ordinary Shares at price of 36 pence per share. The remainder of the consideration will be payable in cash.

The Board today confirms that it has issued 3,571,373 shares and 3,571,374 shares to Jon and Avril Manson respectively pursuant to this agreement. Application has been made to the London Stock Exchange for these shares to be admitted to trading on AIM. It is expected that admission will occur on 21 April 2010.

Following this transaction Jon Manson has voting interests in 8,249,600 Ordinary Shares of the Company representing 9.71% of the Company's issued share capital (post the shares being admitted to trading).

Following the admission of the ordinary shares on 21 April 2010 the Company's total issued share capital will be 84,949,782 ordinary shares of 1p each. This figure (84,949,782 ordinary shares) may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the Disclosure and Transparency Rules.