Director Dealing

DIXONS RETAIL PLC

DIRECTOR DEALING

Dixons Retail plc voluntarily announces that it has been notified by John Allan (Chairman) and Tim How (Director) that holdings in the Company by them or their connected persons have increased as a result of the purchase of the following on 11 October 2012:

John Allan

·; 250,000 Dixons Retail plc 8.75% 2017 Guaranteed Notes

In addition to the above purchase, beneficial and family interests also include the following in Dixons Retail plc:

·; £528,000 Dixons Retail plc 6.125% 2012 Guaranteed Bonds;

·; £556,000 Dixons Retail plc 8.75% 2015 Guaranteed Notes; and

·; 1,080,818 Ordinary Shares of 2.5 pence each in the capital of the Company.

Tim How

·; 100,000 Dixons Retail plc 8.75% 2017 Guaranteed Notes

In addition to the above purchase, beneficial and family interests also include the following in Dixons Retail plc:

·; 80,000 Ordinary Shares of 2.5 pence each in the capital of the Company.

- Ends -

For further information:

Helen Grantham Company Secretary & General Counsel 01727 203 533

David Lloyd-Seed IR, PR & Corporate Affairs Director 01727 205 065