Digital Advisory Board

1 March 2013

Thomas Cook Group plc

Digital Advisory Board

Thomas Cook Group plc announces a major step in the expansion of its on-line capability with the creation of a Digital Advisory Board (DAB) to facilitate strategic innovation and differentiation across the business within the digital arena. The DAB will play an important role in developing the business' digital capability and will advise and inform the Group's Board on digital issues.

The DAB brings together four independent experts in the digital space - Simon Darling, Tom Wood, Laurence John, Marco Ryan - and will be chaired jointly by Harriet Green, Group CEO, and John Straw, Head of Digital Excellence.

Harriet Green, Group CEO, said:

"A vital element in our transformation of Thomas Cook is the development and implementation of our digital strategy. Today we are taking an essential and significant step forward with the creation of the Digital Advisory Board.

The DAB will make a significant contribution to the success of Thomas Cook. It, in addition to the Group's executive team, includes an exceptional array of independent experts whose input will be invaluable to our activities. I am delighted that Simon, Tom, Laurence and Marco have agreed to join us in this exciting and important initiative and look forward to working with them."

Enquiries

Thomas Cook Group plc

Investor Relations +44 (0) 20 7557 6413

FTI Consulting

Andrew Lorenz +44 (0) 7775 641 807

Nick Hasell +44 (0) 20 7269 7291

Notes to editors:

The DAB will comprise:

Simon Darling, WebProduct Expert (CEO at Jack & Anna Group and Founder of Quiet Riots)

Tom Wood, User Experience Guru (Partner at Foolproof)

Laurence John, Venture Capitalist (Founder & CEO at Project_Elpful)

Marco Ryan, Ecommerce Guru (Partner / Managing Director for Accenture Interactive)

Emre Berkin, Non-Executive Director and former Microsoft Chairman Middle East and Africa and Vice-President Europe.

Harriet Green, Group CEO

Peter Fankhauser, CEO, Continental Europe and UK

Michael Tenzer, CEO, Continental Europe

Mike Hoban, Sales Marketing and eCommerce Director

Jenny Peters, Head of Communications

Magnus Wikner, MD Sweden

John Straw, Head of Digital Excellence , ECE & Chair of the Digital Advisory Board