Development in partnership with British Airways

Densitron Technologies plc

Development in partnership with British Airways

Densitron Technologies plc ("Densitron" or the "Company" or the "Group") is pleased to announce that it has developed a new electronic bag tag in partnership with British Airways and Designworks Windsor.

The new bag tag can be used multiple times and will remove the need to print and attach traditional paper tags. Customers just need to hold their smartphone over the electronic tag, which automatically updates with a unique barcode containing their flight details and an easy-to-see view of their bag's destination.

Trials of the bag tags are expected to take place next month at Heathrow Airport.

Grahame Falconer, CEO of Densitron said: "The collaboration with British Airways is a strong indicator of the quality of Densitron's products and underlines our ability to develop cutting edge products, with a scalable design."

Frank van der Post, British Airways' managing director, brands and customer experience, said: "This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone - every time they fly. As the saying goes, 'good things come in small packages', and this innovative device is no exception. Along with other initiatives we are investing in, we believe it has the potential to revolutionise the way our customers check in and pass through every airport around the world in the future."

Glenn Morgan, British Airways' head of service transformation, said: "Our customers are at the heart of everything we do and our drive to innovate with this new electronic bag tag is a brilliant example of how we can help transform their travelling experience. We've harnessed expertise from across the airline to produce a solution for speedier checking-in, which at one swipe shows British Airways can be a game changer when it comes to customer service."

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