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Delivering MMS to Telus

15th Mar 2005 07:16

Adamind Ltd15 March 2005 ADAMIND AND OPENWAVE TEAM TO DELIVER RICH MULTIMEDIA SERVICES TO TELUS MOBILITY MILPITAS, Calif. - March 15, 2005- Adamind (LSE: ADA), a leading provider ofrich Media Adaptation and Value-Added Services technologies for MMS and ContentServices, announced today the deployment of its world-class AdamindMediaSpireTM at TELUS Mobility as part of Openwave's multimedia messagingservices center (MMSC) solution for its operator customer base across NorthAmerica. The Adamind MediaSpireTM is deployed at Openwave's MMSC to provide anoverall streamlined and scalable messaging platform to operators across NorthAmerica. Openwave and Adamind worked closely to test, integrate and deploy a fullycapable video transcoding system for TELUS Mobility that extends their suite ofsuch messaging applications as e-mail, instant messaging (IM), short messageservices (SMS) and more, generating new sources of operator revenues. Thedeployment was part of TELUS Mobility's November 2004 video messaging servicelaunch. "Our collaboration with Adamind allows operators to extend their messagingservices to deliver the best user experience across a range of handsets," saidRich Wong, general manager of messaging products at Openwave. "Together weenable operators to deliver an entire range of multimedia content includingvideo. We look forward to working with Adamind to enhance and deliver the mostsophisticated media adaptation and content enhancement technology to our mobileoperator customer base." "Our joint offering for TELUS Mobility clearly demonstrates our commitment todelivering superior media adaptation and content enhancement solutions to thegrowing North American operator customer base," said Shailendra Jain, CEO ofAdamind. "As the North American market shows tremendous potential for growth inthe coming years, TELUS Mobility is a key player in our expansion, firming upour position as the leading global provider of media processing and contentenhancement solutions for the market of mobile multimedia services." Enquiries AdamindYossi Hermush +972-9769-9503 Openwave SystemsVanessa Veneziano +1 650-480-4545 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7929 8989 NOTE TO EDITORS: About Telus Mobility A national Canadian wireless carrier serving approximately 4 million clientsacross Canada, TELUS Mobility was recently ranked as the number one wirelesscarrier in North America by telecommunications consultants N. Moore Capital,Ltd. of New York. For more information about TELUS Mobility, please visittelusmobility.com. About Openwave Openwave Systems Inc. (Nasdaq: OPWV) is the leading independent provider ofopen software products and services for the communications industry. Openwave'sbreadth of products, including mobile phone software, multimedia messagingsoftware (MMS), email, location and mobile gateways, along with its worldwideexpertise enable its customers to deliver innovative and differentiated dataservices. Openwave is a global company headquartered in Redwood City,California. For more information please visit www.openwave.com. About Adamind Adamind (LSE: ADA) is a leading provider of rich media content adaptation andenhancement software for MMS, content services and value added services markets. The Adamind MediaSpireTM enables delivery of images, text, ringtones, audioand video to and between a variety of mobile devices, domains and networks,driving traffic growth and creating the ultimate rich media consumer experience. With headquarters in the US, an R&D Center in Israel, a global sales force andstrategic channel partnerships with some of the top MMSC vendors and top-tiersystem integrators - all major Blue Chip companies such as Ericsson, Motorola,Openwave and LogicaCMG - Adamind is positioned to deliver superior qualityproducts, services and support to its 80+ tier-1 and tier-2 operator customerdeployments across the globe. www.adamind.com This information is provided by RNS The company news service from the London Stock Exchange

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