9th Mar 2006 16:18
Ki-Bi Mobile Technologies Ltd.09 March 2006 Ki-Bi Mobile Technologies Ltd Sun Microsystems Leverages Ki-Bi Cards For Student Developer Program and Trivia Sweepstakes Mobile Content Cards to Be Distributed to University students in the United States to promote the Sun Developer Network March 9, 2006, Mobile content distribution specialist Ki-Bi today announces adeal with Sun Microsystems to provide Ki-Bi cards to university students acrossthe US. Under the terms of the agreement, Ki-Bi will provide Sun with customizedmobile electronic content cards that will be distributed at colleges anduniversities in the US. Ki-Bi cards will be handed out to students during events on campus to encouragethem to sign up to the Sun Developer Network (SDN) (http://developers.sun.com/)for a chance to win prizes, get free mobile content and learn about Suntechnologies, tools and available training. Students will be required to goonline to register for SDN and activate the Ki-Bi card. Students can thendownload ringtones, games, wallpaper and even a Sun certification practice examvoucher as well as refer friends to the trivia sweepstakes. The Ki-Bi card is a physical device and server platform for the distribution ofmobile content. To access content from a Ki-Bi card, customers simply dial theKi-Bi phone number, hold the card up to their phone and press the button on thecard relating to the content of their choice. An acoustic tone is played whichtriggers the download of content to the phone from the content server. Gary Yentin, Vice President, Ki-Bi Mobile Technologies, said: "We are pleased tobe working with Sun to help them expand awareness and demand for Java technologyamong the student developers. Through our Ki-Bi cards, we are providing Sun withthe means to offer students a variety of developer-related educational tools andapplications, as well as communicate information on Sun's latest technologiesand offerings." "In creating a program targeting student developers, we wanted to provide themwith a compelling experience that would interest them in learning more about theresources available to them through the Sun Developer Network. The Ki-Bi cardsgive us an innovative, flexible and attention grabbing way of attracting thestudent community," said Mark Herring, senior director Java Brand Programs atSun. ContactKi-Bi Mobile Technologies LtdLaurie Cutts Tel: +1 617 413 [email protected] About Ki-Bi Mobile Technologies Ki-Bi provides innovative technological solutions for physical distribution andmarketing of content and applications for mobile handsets. The Company'sbusiness model is based upon the sale of electronic content cards ("Cards") andsharing of the revenues from the content distributed through the Cards. Ki-Bibecame publicly traded on AIM in London in May 2005 (LSE: KIB). Content such as ringtones, music, video and games for mobile handsets iscurrently distributed mainly by over-the-air downloads into handsets, but thereare technological, logistic and marketing barriers to traditional physicaldistribution of such content via retail outlets. Ki-Bi provides a solution forthe tangible distribution of mobile content based on a combination ofproprietary consumer electronics devices and central management server systems. The Ki-Bi card, with its high perceived value and mass market appeal, isspecifically designed to lead mobile content product categories in the retailand promotional space. During the past two years, Ki-Bi has establishedrelationships with global leaders in the mobile market such as Motorola,Ericsson, Orange, O2, Sun Microsystems, Siemens and others. For moreinformation, please visit www.ki-bi.com. About Sun Microsystems, Inc. A singular vision -- "The Network Is The Computer"(TM) -- guides Sun in thedevelopment of technologies that power the world's most important markets. Sun'sphilosophy of sharing innovation and building communities is at the forefront ofthe next wave of computing: the Participation Age. Sun can be found in more than100 countries and on the Web at sun.com. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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