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Customer Win - Flash Market

8th May 2008 07:01

Arc International PLC08 May 2008 Media Contact:Jonah McLeodARC International+1 408 437 [email protected] New Customer Win in High Growth Flash Market Highlights ARC's Growing Leadership SAN JOSE, Calif., and ST. ALBANS, England, May 8, 2008 - ARC International (LSE:ARK), a leading provider of consumer intellectual property (IP) to OEM andsemiconductor companies, today announced that a new customer has adopted ARC foruse in the rapidly growing Flash market. This unnamed company chose ARC becauseof its recognized leadership in the Flash industry and to leverage the energyefficiency of ARC's solutions. The new customer joins the growing list ofannounced ARC licensees servicing the Flash market, which includes the majorityof the market leaders who supply ARC-Based(TM) products to the world's majormanufacturers. "The availability of next-generation Flash storage has spawned a revolution inthe way consumers access and experience multimedia content," said RichardWawrzyniak, senior market analyst at Semico Research Corporation. "Thisrevolution is spreading to USB and Solid State Drives for desktop and laptopcomputers as well as to portable devices." According to Semico Research, ARChas more than 30 percent market share in the Flash market that is projected toreach over $19 billion. Bill Jackson, ARC's vice president of marketing, commented, "ARC's IP technologyenables Flash manufacturers to create more sophisticated, feature-rich productswithout impact on size or power consumption, which is why ARC is becoming thesolution of choice for better performing Flash products." # # # About ARC International plc ARC International is a world leading provider of consumer IP to OEM andsemiconductor companies globally. ARC's award-winning, vertically integratedaudio and video solutions enable high quality multimedia content to be captured,shared, and played on a wide range of electronics devices. ARC's 140+ customerscollectively ship hundreds of millions of ARC-Based(TM) chips annually inproducts such as Mobile TVs, Portable Media Players, WiFi-/WiMAX-enabledcomputers, flash storage, digital cameras, network appliances, and medical andgovernment systems. ARC International maintains a worldwide presence with corporate and research anddevelopment offices in San Jose and Lake Tahoe, Calif., St. Albans, England, andSt. Petersburg, Russia. For more information visit www.ARC.com. ARCInternational is listed on the London Stock Exchange as ARC International plc(LSE: ARK). ARC, ARC-Based, and Sonic Focus are trademarks or registered trademarks of ARCInternational. All other brands or product names contained herein are theproperty of their respective owners. This press release may contain certain"forward-looking statements" that involve risks and uncertainties, including thedevelopment, implementation, and release of features described herein. These areat the sole discretion of ARC International. Licenses from 3rd parties forcertain software and essential patents may be required depending on licensee'suse/implementation. For other factors that could cause actual results to differ,visit the company's Website as well as the listing particulars filed with theUnited Kingdom Listing Authority and the Registrar of Companies in England andWales. This information is provided by RNS The company news service from the London Stock Exchange

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