11th Jun 2007 07:02
BrainJuicer Group PLC11 June 2007 Press Release 11 June 2007 BrainJuicer Group plc ("BrainJuicer" or "the Company") BrainJuicer launches creativity test BrainJuicer Group PLC, (AIM: BJU), one of the world's leading online marketresearch agencies has invented a proprietary test that measures creativity. Themethod for quantifying creativity is used to find naturally gifted creatives inthe population, who are used to quickly and easily generate large numbers ofinnovative ideas for BrainJuicer's large multi-national clients. Working with a nationally representative panel of 5,000 people, BrainJuicer putparticipants through a battery of tests to evolve the proprietary test whichreveals a natural distribution curve of creative talent in the population. Theability of the high scoring creatives was verified via a real idea generationexercise. BrainJuicer calls them Creative Sixers, as 6% of populationdemonstrate significantly above average creativity. Interestingly the even-oddsrule means even the most talented creatives produce good & bad ideas in equalmeasure, so the company always asks for lots of ideas. BrainJuicer has used the test to identify Creative Sixers internationally andused them to pilot the approach for clients including, Unilever, Nestle andWrigley. In the USA, Wrigley used the test to identify their internal creativetalent and although half were in R&D, it threw up some surprising pockets ofcreativity in all departments across the company. Wrigley's Creative Sixers arenow being used to help with corporate problem solving and innovation projects. John Kearon, Chief Juicer of BrainJuicer, said: "Taking on the challenge offinding naturally talented creatives in the population has greatly benefited theprocess of idea generation for our clients." As one of the senior researchersat Unilever said recently, "Using BrainJuicers we generated & tested dozens ofideas to find a winner. What would normally take us months we finished in 2weeks. More Juice please!" - Ends - For further information, please contact:BrainJuicer Group plcJohn Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000 www.brainjuicer.com Teather & Greenwood LandsbankiFred Walsh / Simon Brown Tel: +44 (0)20 7426 9000 www.teathers.com Media enquiries:Abchurch CommunicationsHeather Salmond / Joanne Shears Tel: +44 (0) 20 7398 [email protected] www.abchurch-group.com Notes to Editors: BrainJuicer carries out quantitative online research using innovative, bespokesoftware to produce insightful market research for large, multinationalcompanies, including 10 of the world's top 50 companies (FT 500 September 2006). BrainJuicer operates in a growing sector of the US$25bn global research market,namely quantitative online research. BrainJuicer's main competitors are largetraditional market research providers who have dominated the market for off-linemarket research, such as AC Nielsen, Millward Brown, Research International andTaylor Nelson Sofres. Whilst the largest traditional research companies have developed their ownonline capability, BrainJuicer has a number of key attributes which havecontributed to it achieving rapid growth and winning contracts with prestigiousclients, including: • Research platform that delivers greater diagnostic insight. BrainJuicer hasdeveloped tools and award-winning techniques that enable it to provide a greaterlevel of diagnostic insight into quantitative market research. These techniquesenable clients to enhance their understanding of consumer preference and helpthem make decisions on the best way to develop their products and services. • Speed. BrainJuicer's automated research techniques enable it to conductcomplicated studies very quickly. BrainJuicer's rapid deployment and resultsproduction, even on multi-country studies, provide clients with a speed tomarket advantage in the development of new products and services. • A scaleable online-only business model. Unlike the traditional researchcompanies who maintain both on and offline data collection capabilities,BrainJuicer is able to focus on operating a scaleable online-only businessmodel. To date the Group has conducted projects in over 50 countries and more than 30languages and has established offices in the UK, the Netherlands and the US. The Group's revenues come from full service market research work, and from itsonline Juicy Brains Panel in the UK. - Ends - This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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