9th Aug 2007 16:06
YouGov PLC09 August 2007 9 August 2007 YouGov plc Creation of YouGovAlpha YouGov plc, the online market research agency, today announced the creation ofYouGovAlpha, the UK's only dedicated market research agency with servicestailored to the specific needs of fund managers and investment professionals. Building on the recent success of YouGovExecution (YGX), YouGovAlpha provides acompetitive advantage to its clients by using primary research to gain insightsinto the marketplace performance of sectors and companies ahead of tradingstatements and publicly available information. Execution Limited and YouGov plc have decided to amicably dissolve the YGX jointventure. YouGovAlpha has moved all of the research consultants from YGX toYouGov's current premises where it has room to expand the team further. Nadhim Zahawi, co-founder and CEO of YouGov said: "The use of primary marketresearch is in its infancy in the investment community. However the feedback wehave had from YGX clients confirms that they gain a genuine competitiveadvantage from fast and accurate primary research. The ongoing development andinvestment in YouGov's panel coupled with its representative profile provides uswith considerable opportunity to extend our offer to the investment community.YouGovAlpha will allow us to provide independent services to clients as we willnot be linked to a brokerage business or fund as a partner." Neil Thorington, MD of YouGovAlpha commented: "These are exciting times foreveryone associated with the company. The creation of YouGovAlpha allows us tofocus more intently on assisting our clients in making better investmentdecisions through ever more robust and quantifiable information. We are now in aposition to accelerate the development of new products and services to meet thegrowing demand for primary research among the investment community. " ENDS Enquiries: YouGov plc Nadhim Zahawi / Katherine Lee 020 7012 6000 [email protected] YouGovAlpha Neil Thorington 020 7012 6000 [email protected] Financial Dynamics Charles Palmer/ Nicola Biles 020 7831 3113 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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