Conversion of Loan

10 July 2013 mirada plc ("mirada" or "the Company") (AIM: MIRA) Conversion of Loan mirada plc, the AIM-quoted audiovisual interaction specialist, today announcesthat it has received conversion notices totalling £315,000 in respect of itssecured 10% convertible loan (the "Convertible Loan"). Under the terms of the Convertible Loan, which was announced on 23 March 2010,the conversion price is equal to a 20% discount to the average closing midmarket share price for the 10 business days preceding the date of theconversion notice, subject to a minimum conversion price of 10 pence. The£315,000 is therefore to be converted into 3,150,000 new ordinary shares of 1penny each, credited as fully paid at 10 pence per share (the "Conversion"). Of the Conversion, Baring Iberia II Inversion en Capital, F.C.R ("Baring") willbe receiving 582,790 new ordinary shares. Javier Casanueva (Non-ExecutiveChairman) is a partner of Baring. Following the Conversion, Baring will have aninterest in the following ordinary shares in the Company: Number of Number of Percentage of Conversion shares enlarged issued Shares following share capital of Conversion Company Baring 582,790 10,686,855 19.4% Following this conversion the outstanding balance owed in relation to theConvertible Loan will equal £660,000. Application has been made to the London Stock Exchange for admission of the3,150,000 New Ordinary Shares to be issued pursuant to the Conversion to beadmitted to trading on AIM. Admission is expected to occur on 15 July 2013. For the purposes of the Disclosure and Transparency Rules, mirada's totalissued share capital following the issue of the 3,150,000 New Ordinary Sharesconsists of 55,077,793 ordinary shares of 1 penny each. The above figure may be used by shareholders as the denominator for thecalculations by which they will determine if they are required to notify theirinterest in, or a change to their interest in, mirada, under the Disclosure andTransparency Rules. Enquiries: mirada plc +44 (0) 207 549 5678Jose Luis Vazquez, Chief Executive Officer Bishopsgate Communications +44 (0) 207 562 3350Nick Rome/Sam Allen/ Matt [email protected] Cantor Fitzgerald Europe (Nominated Advisor & Broker) +44 (0) 207 894 7000Mark Percy (Corporate Finance)David Banks (Corporate Broking) Peterhouse Corporate Finance (Joint Broker) +44 (0) 207 469 0937Jon Levinson About mirada mirada creates and manages services for digital TV platforms and broadcasterswhich enable consumers to interact with and purchase digital content ontelevision, mobile, online and bespoke devices. mirada's products and solutionsare used worldwide to deliver interactive TV, Video on Demand, digitalmarketing and payment services. Its products and services have been deployed bysome of the biggest names in digital media and broadcasting including Sky,Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,mirada has commercial offices across Europe and Latin America and operatestechnical centres in the UK and Spain. For more information, visitwww.mirada.tv.