11th Jan 2006 08:00
Orad Hi-Tec Systems11 January 2006 Press Release Kfar Saba, Israel CANAL+ Cyfrowy selects Orad's CyberSport to cover the Polish Ekstraklasafootball premier league Orad Hi-Tec Systems (Symbol: OHT) announced today that CANAL+ Cyfrowy, thebroadcaster of the Polish Ekstraklasa football premier league, selected theCyberSport system for introducing virtual advertisements and sports enhancementfeatures during the Ekstraklasa games. CANAL+ plans to utilise the system to cover at least three main games everyweekend as well as for the weekly highlight show. With CyberSport, real time 3D graphics and animation are superimposed on theplaying field and remain tied to their exact position regardless of the cameramovement. CyberSport's virtual advertisement plug-in opens to CANAL+ a newrevenue stream by placing virtual advertisements around or within the playingfield. Additionally, CANAL+ will utilise CyberSport to enhance the broadcastfeed with dedicated features such as distance measuring, 9 meters distanceindicator, statistics display and other features that increase the viewingexperience and thus rating. Commenting on the deal Avi Sharir, President and CEO of Orad: "CANAL+ Cyfrowyjoins a growing number of customers that adopted the CyberSport system.CyberSport offers unique capabilities such as an embedded 4 zone chroma keyer,extremely fast and accurate calibration and set up process and an intuitive andsimple user interface. Those were some of the parameters that led CANAL+ toselect CyberSport". "With this agreement CANAL+ Cyfrowy joins the French, Italian, Brazilian, Dutch,Portuguese, Spanish, English, Belgium, Mexican, Turkish and many more leaguesthat are all implementing the Orad sports solution during their football games",Sharir summarised. About ORAD Founded in 1993, Orad is a world leader in TV production technology and rapidlyincreasing its position in the Virtual Reality industry. Orad's lines ofproducts include virtual sets, on-air graphics systems, virtual advertising,sports production solutions and hardware for the Virtual Reality industry. Oradhas received extensive worldwide recognition for its systems at a wide-range ofevents including the 1999/2000 Emmy Award for the 'Implementation of Real TimeVirtual Imaging for Live Events on Television'. Orad is a publicly tradedcompany in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard andon the AIM Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact: ORAD Hi-Tec Systems Ltd Ofir Benovici, +972 9 7676 862Director of Marketing [email protected] Shore Capital Graham Shore, London, UK +44 20 7408 4090 Haubrok Investor Relations Michael Kempkes, Frankfurt, Germany +49 211 301 261 02 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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