Contract wins drive further ARR growth

08 July 2025

Celebrus Technologies plc

Contract wins drive further ARR growth

Celebrus Technologies plc (AIM: CLBS, "the Group", "Celebrus"), the AIM-listed data solutions provider, is pleased to announce two Celebrus software contract wins with new customers made during the financial quarter to 30 June 2025. These wins demonstrate the appeal of the Celebrus platform across a range of industry sectors, as well as adding to the Group's Annual Recurring Revenue ("ARR")*.

 The first win is a three-year deal with a European bank undertaking a digital transformation programme as it transitions to being principally an app-first bank. The bank will use the product in our own hosted service, Celebrus Cloud, to target compliant hyper-personalization, which will power their ability to build better experiences for customers based upon their interests and journeys. This was a deal closed by our direct sales channel, in conjunction with a channel partner and a leading global consulting firm.

The second win is a three-year deal with an American fintech in the trading and brokerage sector. This customer will also use the product in Celebrus Cloud, with the initial focus for this customer being paid-media optimization. The customer will use Celebrus in conjunction with our embedded self-service analytics tool, Metabase, to build audiences and update their advertising in real-time. This will be combined with optimization of costs to provide both improved targeting and cost savings.

These two wins have a combined contract value of just under $4.0 million and add $1.1 million to ARR in their first year bringing the Group ARR up to almost $20 million. Further ARR growth is contracted for years 2 and 3 in both contracts.

The wins illustrate the returns from the Group's ongoing investment into product development, customer success and a direct sales channel, and reinforce the Board's confidence in continuing to drive growth in ARR, with customers across a wide range of industry sectors.

* ARR (Annual Recurring Revenue) is defined as the amount of revenue contracted at a point in time, and derived from Celebrus software licenses and Celebrus and non-Celebrus managed services, that is expected to recur within the next twelve months, and excludes third-party software license revenue.

Inside Information: This announcement contains inside information for the purposes of article 7 of the Market Abuse Regulation (EU) 596/2014 as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement via Regulatory Information Service, this inside information is now considered to be in the public domain.

About Celebrus Technologies plc

For over 25 years, Celebrus has set the gold standard globally for improving marketing effectiveness and preventing fraud across all industries. We are laser-focused on improving the relationships between brands and consumers via better data. This means innovating better ways to manage digital identity and know your consumers, even when they're not logged in. Celebrus provides frictionless data capture across all digital channels and devices, ensures compliance by design, and ultimately makes digital data instantly usable wherever required. We thrive on solving complex digital data challenges to help businesses succeed. Celebrus Technologies Plc is a global business operating in over 30 countries today. We are quoted on the AIM Market of The London Stock Exchange (CLBS).

For more information, please see www.celebrus.com .