19th Jun 2006 07:00
Interactive World plc19 June 2006 Interactive World plc Contract Win - Probability Games Interactive World plc ('Interactive World'), the mobile content technologycompany, has signed a contract with Probability Games to promote its Java-basedsuite of popular casino and card gambling services, operated from Alderney underthe world's first gambling licence for mobile phones. It is the InteractiveWorld's first major corporate deal since its shares were admitted to trading onAIM in early May 2006. Under the agreement, the two companies (the 'Partners') will equally share thenet revenues from games downloaded and played. Successful initial test marketingconducted by Interactive World to around 50,000 of its 800,000 regular usersindicates the potential attraction of this new service. The Partners are also developing foreign language versions of these games, andwill be maximising user take up by using sophisticated internet marketingtechniques and targeted promotions to regular players operated in a responsibleway. Interactive World selected Probability Games on the basis of its wide variety ofeasy-to-play and fast-to-download games (including Roulette, BlackJack, VideoPoker and a wide range of Slot machines). Another factor was that independentresearch showed that Probability Games' gameplay, handset range and paymentoptions were the best on the market. Moreover, rigorous testing over six monthsproved that its affiliate package was extremely reliable, soundly engineered andeasy to interpret. Interactive World believes this simplicity will allow it tomake accurate and swift marketing decisions - both of which are vital inmaximising revenues in online content provision. Commenting on the deal, Rob Johnson, Chief Executive of Interactive World, said: "Probability Games' software is well written, and makes their games easy to playand quick to download over most modern phones and other handheld wirelessdevices. A key part of this deal was the fact that Charles Cohen and his teamare adept at customer relationship management and support, which means we arevery comfortable with our decision to sign this exclusive partnership withProbability. We also think that these gambling games will provide our users witha lot of fun and they will leap at the chance to win some highly attractive cashprizes." Charles Cohen, Chief Executive of Probability, said: "This is an exciting and groundbreaking deal for us. Interactive World has anexcellent pedigree in on-line and mobile marketing. Working together over thepast six months has shown that their customer base generates high per-userrevenues, and we have seen a high degree of loyalty. We are now positioned wellto roll this out with Interactive World in a number of territories, currenciesand languages." Enquiries: Interactive World 020 8507 6969 Rob Johnson, Chief Executive Andrew Fletcher, Finance Director Gresham PR Ltd (representing Interactive) 020 7404 9000 Neil Boom Holborn PR (representing Probability) 020 7929 5599 David Bick Information on Interactive World can be accessed via the Group's website:www.interactiveworld.com Notes to editors Interactive World admitted its shares to trading on AIM in May 2006. • Interactive World sources digital media content from a number of third-party providers for distribution to customers of major UK mobile network operators and users of leading UK internet search engines. • The business, established 1999, is both profitable and cash generative. Profit before tax in the year to 31 July 2005 was approximately £3 million, on turnover of around £8.9 million. Mobile content represents an increasing proportion to the Company's turnover and profits, replacing internet content as the key driver of revenue growth. • The Company's proprietary software is able to match content with user profiles for the delivery of targeted promotional messages. Interactive World has over 4 million registered users, of which approximately 22% purchased content within the last 12 months. • Demand for content and services for mobile devices is growing rapidly, driven by increasing numbers of internet-connected mobile phones, a growing proportion of which have colour screens, and gaming and music playing capabilities. • The Company has strong relationships with a number of content providers, including a five-year exclusive arrangement with Sport Newspapers Limited. Interactive World has created portals to deliver content to over 4,000 different types of mobile device in the UK. • The business model is highly scalable. Interactive World intends to continue building its relationships with mobile network operators, and to expand its operations into overseas territories. Probability Games Probability Games Corporation is a leading provider of mobile gambling andpayment services. It's wholly owned subsidiary, Probability Games (Alderney)Limited, holds a remote gambling licence in Alderney and PGC is registered withthe UK Financial Services Authority as a "Small E-Money" Issuer. In November2005, PGC won the inaugural "Best Mobile Operator" Award from E-gaming review. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
SPMG.L