10th Sep 2007 07:02
Probability plc10 September 2007 Probability plc / Index: AIM / Epic: PBTY / Sector: Gaming 10 September 2007 Probability plc ("Probability" or "the Company") Major Contract Win with Rank Group plc "Rank to offer Probability's mobile games to its betting and bingo customers" Probability plc, the AIM quoted UK focused mobile phone gambling specialist, hassigned an agreement with Rank Group plc ("Rank"), a leading London StockExchange listed European gaming operator, to provide a range of white labelmobile gambling games for use by its large database of customers. The Directorsbelieve that the revenue sharing deal will generate significant ongoing revenuefor the Company. Rank, which generated a turnover of £549.6m in the year to 31 December 2006,operates several online gaming brands including Blue Square, Mecca Bingo andGrosvenor Casino. Probability will supply Rank with a range of white labelmobile gambling games including roulette and blackjack branded under the BlueSquare trade name, which currently has around 320,000 active customers. Thesegames will work in tandem with Probability's unique mobile Customer RelationshipManagement platform. The three year agreement, expected to launch in the fourthquarter of 2007, may be extended in the future to include additional Rankbrands. Probability CEO Charles Cohen said, "We are thrilled to have been selected byRank as its mobile games partner. The mobile gaming sector has been 'comingsoon' for some time, but with gaming experts such as Rank now clearly seeing thepotential for growth through mobiles, a tipping point has been reached. We areable to offer Rank a world class service with a proven track record that will befully integrated into their existing gaming platform." Rank Commercial Director Ben Warn said, "As the gambling landscape evolves wehave adopted new technologies and introduced more ways for our customers tointeract with the Blue Square brand. The mobile gaming market is an emergingmarket with massive potential. In order to swiftly take advantage of thisexpected high growth market we have teamed up with one of the industries leadingmobile gaming providers, Probability, whose fully integrated gambling platformand extensive experience in this market make them the ideal partners." * * ENDS * * For further information visit www.probabilityplc.com or contact: Charles Cohen (CEO) Probability plc Tel: 020 7290 0640 Nick Marsh Arbuthnot Securities Limited Tel: 020 7012 2000 Isabel Crossley St Brides Media & Finance Ltd Tel: 020 7242 4477 Notes Probability plc, which listed on AIM in August 2006, is the UK market leader inmobile phone gambling services and technology. Its proprietary technologydelivers an integrated portfolio of casino, bingo and slots entertainment toplayers using over 1,700 models of mobile phone. Importantly, its mobilee-wallet, certified by the FSA, handles all payments for customers. With themarket for mobile gambling in its infancy, the Company has first mover advantageas industry leaders in new and distinct markets for remote gambling. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
Rank