Contract win with Debenhams

21 April 2011

Flying Brands Limited

Flying Brands partners with Debenhams to offer a specialist weddings flower service

Flying Brands Limited ("the Group") is pleased to announce that its Flowers and Gifts Division has won a contract with Debenhams to offer a specialist weddings flower service across Debenhams' nationwide chain of stores. The new Debenhams service will be launched this summer.

This partnership fits with the Group's medium to long term strategy of driving performance in the Flowers & Gift Division through increased emphasis on our relay network and the development of retail and corporate partnerships.

Stephen Cook, Chief Executive of Flying Brands commented:

"This marks an important step in the evolution of our flowers business. We will continue to seek expansion opportunities in this market and believe that this will be the first of a series of partnerships."

For further information, please contact:

Flying Brands Limited 01245 228 300

Stephen Cook, Chief Executive

Anthony Gee, Finance Director

Smithfield Consultants 020 7360 4900

John Kiely

Notes to editors

Jersey based Flying Brands Limited (LSE: FBDU) is a multi brand and multi channel home shopping specialist. Founded in 1981, it was admitted to the Official List of the London Stock Exchange in 1993. The Group operates the following divisions: 

·; Gifts (Flying Flowers, Flowers Direct and Drake Algar  making the company one of the UK's leading florists)

·; Garden (Gardening Direct, one of the UK's largest mail order bedding plants and gardening products operations; Garden Bird Supplies, a leading provider of food and accessories for birds and other wildlife; Garden Centre Online an internet retailer of garden hardware products)

·; Entertainment (Listen2, a mail order audio books, nostalgic music, DVD and video home shopping retailer)

More information can be found at: www.flyingbrands.com