23rd Jan 2007 07:01
Playtech Limited23 January 2007 Playtech Limited ("the Company" or "the Group") Playtech secures first major move into land-based gaming market Contract signed with subsidiary, Videobet, and leading Mexican casino operator Playtech (AIM: PTEC), the AIM listed international designer, developer andlicensor of software for the gaming industry, announces today that its fullyowned land-based subsidiary, Videobet, has entered into a long-term licensingcontract with leading Mexican casino operator, Entretenimiento De Mexico, S.A.De C.V. ("EMex"). Under the terms of the three-year contract, EMex will add Videobet'srevolutionary server based gaming product to its existing and future gamingestates. In addition, EMex will be leveraging its land-based presence and thecross selling opportunities offered through other Playtech group products byoffering online casino and mobile gaming to the entire Latin American market - afirst for a Mexican casino group. Emex is the single largest video-slot casino operator in the Mexican market with12 gaming halls, in excess of 4,000 machines and 180,000 registered players. Videobet successfully launched its product in August 2006. Thecomprehensive server-based gaming system features a captivating suite of 45games, supported by a powerful real-time management back-end with dynamiccontent delivery and unparalleled control over the entire operation. It alsoprovides significant cross-selling opportunities and synergies with Playtech'sonline and mobile products. Avigur Zmora, CEO of Playtech, said: "This deal is the first significant step for our land-based offering, opening upa whole new market whilst complimenting and further strengthening our existingportfolio. This product provides a great opportunity for land based casinooperators to diversify their offering and increase customer loyalty by crossselling to online and mobile products. We are delighted to be working with sucha successful and established company in EMex and we believe that it will greatlybenefit their players by offering a superior gaming experience coupled withunparalleled management control. Arturo Rojas, CEO of Entretenimiento De Mexico, S.A. De C.V. said: We are confident that our players are going to be delighted by the choice ofbeing able to play their favourite game in either one of our land-basedfacilities, or on their home computer or other consumer electronic devices. Withthe addition of mobile gaming, Emex will possess a full-suite of gamingopportunities for our players; land-based, computer based, and mobile phone. Our ongoing focus groups show that our players will enjoy the ability to utilizegaming entertainment from more places than just a casino floor. They will beable to enjoy from the comfort of their own home or while they wait to catch aflight at the airport. EMex has one of the largest bases of gaming clubs in theRepublic of Mexico, possessing a registered player list of over 180,000 members,and we are excited about being able to expand into the online world in such adramatic and complete way by using Playtech's technologies. - ends - For further information: Avigur Zmora, CEO, Playtech Ltdc/o Bell Pottinger Tel: 020 7861 3232www.playtech.com David Rydell / Peter Otero / Amy RajendranBell Pottinger Corporate & Financial Tel. 020 7861 3232 Notes to Editors More on Playtech Playtech develops unified software platforms for the online gambling industry,primarily targeting existing online operators wanting to upgrade their system;sportsbooks looking to diversify and land-based operators making their onlinedebut. Playtech gaming applications - online casino, poker, bingo, mobiletelephone gaming, live gaming, land-based kiosk networks and fixed-odds games -are fully inter-compatible and can be freely incorporated as stand-aloneapplications, accessed and funded by players through the same user account andmanaged by the operator by means of a single powerful management interface.Videobet is the land-based spin-off of Playtech's successful online platformthat offers a comprehensive, server-based gaming system for land-based operatorsas well as stand-alone or local network casino floor machines. Founded in 1999,Playtech has over 300 personnel distributed globally, around eighty percent ofwhom are engaged in research and development of current and future gamingtechnologies. Website: www.playtech.com More on Videobet The Videobet Gaming Platform is fully compatible with all major paymentprocessing devices, enabling easy integration with new and existing gamingterminals, and can be deployed at most locations from casinos to betting shops,hotel lobbies and cruise ships. The Videobet platform includes full support forperipheral devices from all leading OEM vendors, enabling easy integration withexisting systems as well as new customer installations. Website: www.videobet.com About Entretenimiento De Mexico, S.A. De C.V. EMex ( Entretenimiento De Mexico, S.A. De C.V) is a Mexican based company withoffices in Monterrey, Mexico. Emex, and its subsidiaries, currently have 12locations operational throughout the country, serving over 2,500,000 players peryear. In the near-term, Emex and its partners plan to double the number of gamingclubs currently in operation by mid-2008. Long-term, EMex envisions that theywill have over 15,000 machines in operation by the time the 2010 calendar yearcommences. The permits that EMex holds from the federal Secretaria deGobernacion de Mexico are valid until 2030. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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