5th Oct 2005 07:00
Immedia Broadcasting plc05 October 2005 5 October 2005 Immedia Broadcasting PLC Corner shops get individual in-store radio advertising Immedia Broadcasting, the UK's leading provider of live tailored radio forretailers, today announces the launch of the first ever live in-store radiostation allowing presenters to trigger local content and advertising forindividual stores. Immedia will launch the revolutionary station in the69-store estate of Northcliffe Retail, which plans a further roll out to its 300affiliated stores over the coming months. The traffic-managed subscription station will be a tailored version of 'ImpulseLive', branded as '...news Shop Live' and will be produced at Immedia's studiosin Newbury. This builds on the success of Immedia's 'Impulse Live' station forthe convenience sector, as well as stations produced exclusively forLloydspharmacy, Dixons, HSBC and other retailers in the UK and Europe. In a first for live in-store media, Immedia's presenters will write and recordlocal branding and promotions that will be sent to each store's play-out box tobe broadcast on the live radio station. Through '...news Shop Live',Northcliffe Retail will be able to sell promotional activity relevant to thestore and its audience, and promote its local newspapers. Customers will bewelcomed to each store, for instance, "Jan & Bob welcome you to Mercury News,Leicester." Northcliffe's regional newspapers will also be able to advertisein-paper offers and promotional activity in a targeted and informal way, such as"Buy today's Leicester Mercury and play for £25,000 bingo." Bruno Brookes, Chief Executive of Immedia, said: 'We are very excited to give retailers and publishers this unprecedented abilityto tailor the way they communicate with their customers through live radio. Ournew station for Northcliffe Retail takes strategic marketing to a new level ofsophistication and accuracy. With the launch of this subscription station, wehave revolutionised the way retailers can target customers. This degree oflocal involvement from retailers will make in-store media even more powerful andeffective than before.' Commenting on the deal, Colin Mullins, Managing Director of Northcliffe Retail,said: 'We are very pleased indeed to be launching '...news Shop Live' in Northcliffe's...news Shops. We're excited about how Immedia's technology and broadcastexperience will help us to promote our products and services, as well as thoseof our local newspapers. As a retailer, '...news Shop Live' is doublyattractive, as it provides us both with a means of advertising our own brands,such as our regional newspapers, as well as generating revenue throughpromotional activity. This is truly innovative and we are very excited aboutwhat '...news Shop Live' will allow us to do.' For further information please contact: Immedia Broadcasting Plc Hudson SandlerBruno Brookes - Chief Executive Sandrine Gallien / Libby Young01635 572 800 020 7796 4133 Northcliffe Retail LtdColin Mullins - Managing Director0116 251 2512 Please visit Immedia Broadcasting's website at www.immediabroadcasting.com Please visit Northcliffe Retail's website at www.newsshops.co.uk Notes to Editors About Immedia Broadcasting Immedia Broadcasting PLC creates live, tailored radio stations for companies,including major retailers. These stations engage and educate staff andcustomers and have proved to be a powerful and instantly flexible media channelto drive sales. Existing stations are: • 'Impulse Live' for - Texaco - Londis - Mills - Spar - Star News • 'HSBC Live', broadcast to more than 400 banks in the UK; • 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in Norway; • 'Dixons Live', broadcast to more than 200 Dixons' stores; • 'Lloydspharmacy Live', broadcast to the largest community pharmacy operator in the UK. About Northcliffe Retail Northcliffe Retail Ltd is part of the Northcliffe Newspaper Group owned by theDaily Mail General Trust. Formed in 1978, the business traded as a division ofLeicester Mercury Group Ltd but in April 1997 it was transferred to a newCompany Northcliffe Retail Ltd to enable its retail expertise to be available tothe whole of the Northcliffe Newspaper Group. With an annual turnover of over £50m the Company operates 69 retail outletssituated throughout the Counties of Leicestershire, Rutland, Nottinghamshire,Derbyshire and South Lincolnshire. Its successful news delivery service reachesmore than 76,000 homes and offices daily and the shops are used by 400,000customers each week. According to their location the retail outlets use thefollowing trading names: • Mercury News Shops • Post News Shops • Telegraph News Shops • Daily Mail News Shops This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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