Contract Win and Launch Of New Service

6 January 2015

7digital Group plc

("7digital" or "the Company")

Contract Win and Launch Of New Service

7digital (AIM:7DIG), the digital music and radio services company, announces a new contract to provide the technology platform, content management system and catalogue for a new North American music streaming service which targets Christian music fans.

The "Overflow" app, launched yesterday, offers users access to a catalogue of over 370,000 tracks that are Christian, Gospel or Christian-related sub-genres, in an interactive on-demand subscription service. The Overflow built the app leveraging 7digital's platform as well as its catalogue of music from major and independent labels. 7digital has received setup fees and will earn monthly recurring revenues.

With a comprehensive catalogue of Christian music across all sub-genres, users can select the song they want, or "lean back" and listen to curated playlists from The Overflow or partners like NewReleaseTuesday.com. The Overflow also brings fans closer to the heart of the artist through devotionals from top artists integrated with the YouVersion Bible App (+157M installs). The service allows users to download songs, albums or playlists onto their device with an active subscription. At $4.99 per month, The Overflow represents the first in a new generation of 'micro-subscription' services targeting specific music interest groups at reduced subscription rates.

Simon Cole, CEO of 7digital, commented: 

"Innovation around digital music continues to flourish and services that focus on a niche catalogue or are catered to specific audiences have huge potential to convert new digital users. The Christian community is quickly creating a buoyant market for digital services and this is the first streaming music service that caters to their needs. The Overflow knows their audience well and can foster a great discovery experience through smart media partnerships and focused curation."

CEO of The Overflow, Stephen Relph adds:

"We're excited to bring Christian music fans an immersive App that offers them unlimited Christian music anytime, online or offline. We are confident that we can bring Christian music fans closer to their favorite Christian artists and discover new artists with our curated playlists by genre. Using 7digital's API allowed us to focus on getting our product and marketing plan executed without being slowed down by the complex work of content management."

ENDS

Enquiries:

About 7digital

7digital aims to simplify access to the world's music and radio. Their robust, scalable digital music platform and flexible APIs are used to power comprehensive music and radio services for leading consumer brands, mobile carriers, broadcasters, automotive systems, retailers, record labels, artists and agencies. Alongside proven technology, they offer global music rights, award-winning radio production services, and content management expertise, making them a leading global partner in this space.

7digital has powered streaming and download services for global brands like Samsung, T-Mobile, HMV and BlackBerry, has partnered with media giants such as Yahoo and Sirius XM, and is the largest independent producer of radio programming for the BBC. 7digital Group is ideally placed to lead innovation at the intersection of digital music and next generation radio services.

http://about.7digital.com/ 

About The Overflow

The Overflow is the first and only unlimited, on-demand Christian & Gospel music service that allows users to listen to as many songs as they want anytime, online or offline, engage in artist devotionals and share new music with friends. 

Subscribers can build their own collections of favourite songs, albums and artists or lean back and listen to curated playlists from The Overflow and our tastemaker partners on iOS and Android phones and the Web. The Overflow is a privately owned corporation controlled and managed by Christians.