Contract win and further Celebrus ARR growth

31 July 2025

Celebrus Technologies plc

Contract win and further Celebrus ARR growth

Celebrus Technologies plc (AIM: CLBS, "the Group", "Celebrus"), the AIM-listed data solutions provider, is pleased to announce a new Celebrus software contract win.

The win is a three-year deal with a major UK retail financial services institution which will migrate from Adobe to the Celebrus platform hosted in Celebrus Cloud for both the web and their mobile app. Initial use cases include digital analytics, business intelligence, and the personalization of customer experiences across multiple channels and devices.

The deal was closed by our direct sales team and has a total contract value of $2.9 million. It adds Celebrus ARR of $0.8 million in its first year, with further ARR growth for years two and three included in the contract.

This brings the total Celebrus ARR* to $15.5 million, an increase of 14% from the balance at the start of this financial year (31 March 2025: $13.6 million), and brings total Group ARR* to $20.8 million.

The win illustrates the benefits of a direct sales channel and reinforces the Board's confidence in continuing to drive growth in Celebrus ARR, with customers across a wide range of industry sectors and geographies.

*'ARR' (Annual Recurring Revenue, or 'Group ARR') is defined as the amount of revenue contracted at a point in time, derived from Celebrus software, and Celebrus and non-Celebrus managed services, that is expected to recur within the next twelve months. It excludes third-party software license revenue. 'Celebrus ARR' excludes non-Celebrus managed services from the total.

Inside Information: This announcement contains inside information for the purposes of article 7 of the Market Abuse Regulation (EU) 596/2014 as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement via Regulatory Information Service, this inside information is now considered to be in the public domain.

About Celebrus Technologies plc

Celebrus sets the gold standard globally for improving marketing effectiveness and preventing fraud across all industries. We are laser-focused on improving the relationships between brands and consumers via better data. This means innovating better ways to manage digital identity and know your consumers, even when they are not logged in. Celebrus provides frictionless data capture across all digital channels and devices, ensures compliance by design, and ultimately makes digital data instantly usable wherever required. We thrive on solving complex digital data challenges to help businesses succeed.

Celebrus Technologies Plc is a global business operating in over 30 countries today. We are quoted on the AIM Market of The London Stock Exchange (CLBS).

For more information, please see www.celebrus.com