13th Oct 2009 07:00
mirada plc Contract Win Video-on-Demand services for major Portuguese TV operator
mirada plc ("mirada" or "the Company"), the AIM-quoted audiovisual interaction specialist, is pleased to announce a new customer contract win in Europe, one of its target growth markets, providing its enhanced interactive Video-on-Demand ("VoD") product for digital Television platforms in Portugal.
The Company has entered into a multi-year agreement with Cabovisao S.A. ("Cabovisao"), a leading TV, internet and telephony operator in Portugal. As part of this agreement, mirada will develop and integrate across Cabovisao's TV platform an enhanced VoD application and in due course an Electronic Programme Guide ("EPG").
The project has just commenced and the total net value to the Company, subject to technical validation of the overall solution, is estimated to exceed EUR 700,000. The successful completion of the project will trigger ongoing maintenance services by the Company to Cabovisao and the prospect for additional significant projects and revenues.
mirada was selected in recognition of its expertise, leadership in navigation and on-demand services, and for its unique capability to integrate its solutions with the proprietary technology used by Cabovisao. The Company expects that its relationship with Cabovisao will lead to a heightened profile - as a leader in interactive consumer technology and products - within the very competitive and dynamic market for digital TV in Portugal.
Jose Luis Vazquez, Chief Executive Officer of mirada, commented:
"We are focused on positioning mirada as the global leader in interactive technology and services and today's agreement is an important step in increasing our presence in Europe. Successfully signing up major telecoms operators is demonstrative of our technical and innovative knowledge, as well as our ability to deliver complex projects. The strategy for our Media division has been to invest in product technology and this helps confirm our leadership in navigation and on-demand services across all platforms."
"We expect to build on this significant opportunity and our delivery of an enhanced video-on-demand experience for thousands of users will hopefully lead to further new customer wins in the region."
13 October 2009Enquiries:mirada plc +44 (0) 207 942 7942 Jose Luis Vazquez, CEO Haggie Financial LLP +44 (0) 207 417 8989 Nicholas Nelson/Kathy Boate [email protected] Seymour Pierce Limited +44 (0) 207 107 8000 Chris Howard/Mark Percy Notes to Editors:
mirada creates and manages services which enable consumers to interact with and purchase audiovisual content on television, mobile, online and bespoke devices. mirada's products and solutions are used worldwide to deliver interactive TV, VOD, multi-player gaming, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Disney International TV, Sky, ITV and MTV Networks.
Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, please visit www.mirada.tv
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