11th Nov 2005 11:00
Immedia Broadcasting plc11 November 2005 11 November 2005 IMMEDIA BROADCASTING PLC ("The Company") Contract Update Immedia Broadcasting PLC ("Immedia"), the UK's leading provider of live tailoredradio, announces today that it has ceased to broadcast Vitus Apotek, the stationfor pharmacy retail stores in Norway. This follows Vitus's decision toterminate the contract. As per the break clause in the contract, Vitus will payin full to the end of 2006 and therefore this does not affect expectations forthe current year. The Company continues to make satisfactory progress overall with its stationsand advertising contracts. In addition, the Company is in discussions with anumber of major organisations regarding in-store radio stations. HSBC Live, Impulse Live, Lloydspharmacy Live, Dixons Live and the newsubscription station launched in October 2005 for the convenience sector in aterritory outside the UK are performing in line with expectations. The launchof Northcliffe Retail's '...news Shop Live', the first ever live in-store radiostation allowing presenters to trigger local content and advertising forindividual stores is also progressing well. The outsourcing agreement announced in September with ABC Media to increaseadvertising sales is already producing results, with Nestle Rowntree signing anexclusive annual advertising contract with the Impulse Live radio station andGlaxoSmithKline signing up to a two-year broadcast package with LloydspharmacyLive in September 2005. For further information please contact:Immedia BroadcastingBruno Brookes - Chief Executive 01635 572 800 Hudson SandlerNick Lyon / Elisabeth Young 020 7796 4133 Notes to editors: Immedia Broadcasting PLC creates live, tailored radio stations for majorretailers. These stations engage and educate staff and customers and haveproved to be a powerful and instantly flexible media channel to drive sales. Existing stations are: • "Impulse Live", the largest in-store media channel currently reaching 20 million shoppers a week across 5000 convenience stores for: - Texaco - Londis - Mills - Spar - Star News • "LloydsPharmacy Live", broadcast to the largest community pharmacy operator in the UK; • "HSBC Live", broadcast to 400 branches in the UK; • "Dixons Live" broadcast to more than 200 Dixons' stores; • '...news Shop Live' soon to be broadcast to 69 Northcliffe Retail stores, with a roll out to 300 affiliated stores planned in the coming months. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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